Small Business Enterprise TABLE OF CONTENTS

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Question 1........................................................................................................................................1
Section 1: Business, Administrative & Contact Information.................................................1
Section 2: Introduction...........................................................................................................1
Section 3: Business Strategy..................................................................................................3
Section 4: The Business Portfolio..........................................................................................3
Section 5: Management & Ownership...................................................................................4
Section 6: Current Customers.................................................................................................5
Question 2 Competitor Analysis......................................................................................................6
Question 3: Recommendation to organisation for improvement.....................................................9
Question 4: Expansion and Performance Suggestions...................................................................10
Question 5: Analysis of Plans and objectives................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small sized business organisation is one of the reason for increased competition in
market. They give employment to large number of people in United-Kingdom. The report has
been prepared considering retailers in UK, specifically dealing in beverages. A brief overview on
how businesses operate and function with objective of achieving set targets and maintain high
market share, is represented in this report. Product range offered by business and their quality
plays an important role in creating brand image. Costa is a coffee-house in United-Kingdom
dealing in beverages, mainly coffee, sandwiches, tea or drinks (Storey, 2016.). Further, in the
present project particular store is considered of Costa which located at DLR station and
Woolwich. Financial position of company would be outlined in this report. As there is increased
competition in coffee market due to higher consumption of coffee the analysis of competitors
and assessment of plans and objectives are conducted along with recommendations on
improvement in performance.
MAIN BODY
Question 1
Section 1: Business, Administrative & Contact Information
1.1 Business name: Costa coffee
1.2 Business type: Foods and beverages
1.3 Telephone number: [phone]
1.4 E-mail address: www.costacoffee.com
1.5 Physical address or location: Woolwich New Rd, London SE18 6EU, United
Kingdom
Section 2: Introduction
2.1 Company History
Costa is a coffee-house company, headquartered in Dunstable, Bedfordshire. Company
deals in beverages sector and second the largest coffee-house behind Starbucks in United-
Kingdom. Located at various locations in London UK, supplying roasted coffee at coffee shops.
Company has 2121 restaurants in UK and 3401 shops across globe in 31 other nations. It was
founded in year 1971 by two Italian brothers which are Sergio and Bruno Costa. It opens first

coffee shop in London in 1978 and acquired by Whitbread Plc in the year 1995. In the year 2007
it overtakes to the Starbucks in as the largest coffee shop in UK market. As per the recent survey,
Costa coffee opens Paradise Roastery in Basildon with worth of 38 million GBP. It is in coffee
shop and beverage sectors with product range of Coffee, tea, sandwiches and iced drinks. Last
years reported net income of company was 153 million pounds. Its only subsidiary company of
Whitbread Plc. Company acquired 79 stores of Coffee Heaven for 36 million pounds. One of its
store at Greenwich DLR Station is deeply analysed for the purpose of analysing Small business
enterprise.
2.2 Overview of Company's Business
United-Kingdom has become country of coffee drinkers, sales reported of 2.3 billion cups
approximately each period as per previous year 2016. Following are the significant trends for
Costa in coffee market of the country.
1. Company had increase of 11.2 percent in its sales in 2016.
2. Contribution to overall growth of coffee-shop chain, as UK has become country of coffee
drinkers.
3. It is one of the successful sector of retail in the economy. As per estimation of 2020 the
market may generate revenue of 6 billion dollars in over 9400 stores.
4. Not at all surprising, the leaders in given sector are Starbucks, Costa Coffee and Cafe
Nero, collectively reflects 53 percent of coffee-market.
5. Happenings in market is taking place like Cafe Nero came up with Harris+Hole which
was earlier owned by Tesco Plc. Company is presently following strategy aiming at
business growth in United-Kingdom focusing on global growth of the company
(Williams and Martinez, 2014). To support future growth building capabilities and
creating a successful platform efficient and newer technology is being used in the
organisation. Costa has unique model for property strategy which give competitive edge
to company.
2.3 Key Sector Trends
Revenue of coffee shops industry is: worth of 6 Billion GBP.