Small Business Enterprise (SBE) - Report

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Added on 2020-01-23

Small Business Enterprise (SBE) - Report

Added on 2020-01-23

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SMALL BUSINESS ENTERPRISE1

Small Business Enterprise (SBE) - Report_1

Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 Profile of Hungry House............................................................................................................31.2 Comparative analysis of business performance.........................................................................4TASK 2.................................................................................................................................................52.1 Actions to overcome weaknesses...............................................................................................52.2 Ways to maintain strengthen the performance...........................................................................62.3 In new areas making business expansion..................................................................................6TASK 3.................................................................................................................................................73.1 Assessment of business objectives and plans............................................................................73.2 Business plans and areas of changes .........................................................................................83.3 Action plan for the implementation of change...........................................................................8TASK 4.................................................................................................................................................94.1 Implication of the adopted changes...........................................................................................94.2 Plans for how changes will be managed in business ................................................................94.3 The improvement of the business performance of the organisation........................................10CONCLUSION ..................................................................................................................................11References..........................................................................................................................................122

Small Business Enterprise (SBE) - Report_2

INTRODUCTIONSmall business enterprise is known as according to its name, In these type of business thereare no more than 300 employees. In addition to this, small business enterprise has an opportunity toincrease their business on the basis of world wide and improve the growth rate at national andinternational level as well. In favour of small business enterprise(SBE), Government set variousrules and regulations that are effectively applied by the SBE to increase their business atinternational level(Altman, Sabato and Wilson, 2010). This report covers the business objectivesand strength and weakness or marketing theories applied by the small business enterprise likeHungry House and Levi Roots. Furthermore, this report analyse the existing performance of theenterprise and monitored the improvements and growth in selected organisations as well. These twofirms Hungry House and Levi Roots are the food ordering firms and serves best services to theircustomers and to improve the growth rate they follows the Ansoff Matrix and marketing theory aswell. This report is mainly focuses on the strategies and management of the small businessenterprise or plan an effective strategy to improve the performance of SBE.TASK 11.1 Profile of Hungry HouseIn the profile statement of Hungry House, it is stated in UK and serves their best services tothe people of UK as well as world wide.Business name: Hungry house, London, UKMission statement: Hungry house has an effective mission" your hunger-our objective" andprovide best services to their customers.Vision: The vision of this enterprise is to become leading food ordering firms and having agood range of customers at national or international level.Ownership structure: Hungry House is a UK based online food ordering firm and it isowned by German company Delivery hero. In this structure it is more responsible for HungryHouse to serve best quality service foods and tasty food as well(Carraher and Paridon, 2015).History and Background: In the background history of Hungry House, it can be launchedin year 2003 by Shane lake and Tony Charles. In year 2013, The statement is coming that HungryHouse is bought by German based food ordering company Delivery hero.Operations of Hungry House: Main operations of hungry house is to provide best andquality food to their customers and improve the growth rate of the business as well. It conductseffective arrangements to attract more customers towards their services in the way of provide3

Small Business Enterprise (SBE) - Report_3

discounts on food, provide free home delivery services and more.Strengths and weaknesses of Hungry HouseStrengthsEffective quality of food and servicesDedicate and passionate employees teamTop performer in the area of food servicesGood range of customersLow pricing and best quality of foodsSpecific type of ethnic foodWeaknessesWait staffImproper training to employeesPresenting technique of food and providing servicesStaying on a track to providing services and ordering as well Financial statementsManagement system1.2 Comparative analysis of business performanceIn this comparative analysis of Hungry House, the Levi Roots is the biggest competitor whois mainly focuses on providing best quality food services to their customer and increase the growthrate by leaps and bounds. So because of that it gives tough competition to Hungry House to gainmore profit and attract more customers. Evaluate comparative analysis and performance of bothSMEs. They both are mainly look for provide effective and quality services to their customers andlook for fulfil all desires of the customers. Year Hungry HouseLevi rootsTurnover Net profit Net marginTurnover Net profit Net margin201136003008.33%310036011.61%201250004509.00%40003007.50%201355004007.27%470061012.98%2014600071611.93%53004007.55%2015650090013.85%600076512.75%4

Small Business Enterprise (SBE) - Report_4

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Small Business Enterprise (SBE) - Report