Analyzing Sports Goods Manufacturing Enterprises in Meerut District, UP, India

The provided content includes a mix of research articles and studies on various aspects of entrepreneurship, business management, and organizational performance. The topics covered include the relationship between education and entrepreneurial groups in Australia, process innovation strategy in SMEs, aging and entrepreneurial preferences, role of TQM in performance measurement, enterprise policy, metagovernance of firm capabilities, industrial relations in small firms, formal business networking and SME growth, graphene enterprise, financing of new firms, and possibilities for business enterprise support. The studies were published in various journals such as International Journal of Research in Management & Social Science, Small Enterprise Research, and British Journal of Economics, Management & Trade.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of company................................................................................................................1
1.2 Analysis business performance and competitors of Swing petrol........................................2
TASK 2............................................................................................................................................4
2.1 Recommendations to overcome the weaknesses...................................................................4
2.2 How performance and strengthen can be maintained...........................................................6
2.3 New areas where the organisation can expand their business operations.............................7
TASK 3............................................................................................................................................8
3.1 Assessment of existing business objectives and plans..........................................................8
3.2 Revised plan to incorporate changes.....................................................................................9
3.3 Action plan to implement changes through model and theory.............................................9
TASK 4..........................................................................................................................................11
4.1 Impact of proposed changes in the company......................................................................11
4.2 Plan for the changes which need to be managed within the enterprise...............................12
4.3 Monitor improvements performance of the company.........................................................13
CONCLUSION..............................................................................................................................14
REFERENCES................................................................................................................................1

INTRODUCTION
Small business enterprise determines their operations at very low cost and it is very
important to manage resources at workplace. Hence, it gives effective participation to grow
country growth in successful manner (Papajorgji, 2015). As results, production process consist
important participation to manage results. Government takes initiative to enhance growth and
take initiative in country. Present report is based on Swing petrol which is the perfect place to try
social dancing for first time. It gives sponsorship opportunities to make successful information.
For gaining insight knowledge of the company present report covers profile in which
structure, history and business location is determines. It assists to assess strength and weaknesses
for comparative analysis the business performances. Furthermore, it also includes comparison of
performances in different areas such as production, marketing, sales and use of technology, etc.
In addition to this, report recommends appropriate actions to overcome weaknesses. At last, it
covers plan for make changes within the business environment.
TASK 1
1.1 Profile of company
 Name of the business: Swing petrol exist in UK which operate functions privately.
 Owner structure: Investors of the company develops profitability to maintain their
operations and resources. They are providing fund to swing petrol to operate smooth
functioning with enhance positive results (Greene and Greene, 2014).
 History/ background: Swing petrol UK established functions from May, 16 2006. They
are registered to operate operations through developing positive results at workplace.
Hence, qualitative products and services are easily offers at workplace that will support to
make long term plan.
 Business location: Swing petrol is located at Hope Cottage, ox and UK.
 Strength: Swing petrol is mainly specializes in manufacturing and distribution of article.
They are also makes plans in UK market for offer excellent products and services such as
wood, material and many other things (Shapira, Gök and Salehi, 2016). The organisation
has effective and high reputation through brand reputation is easily maintains for loyalty
of customer. The company has skilled person so that they can easily promote functions
and operations of company in different areas easily.
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 Weaknesses: Swing petrol is also maintains intervention productivity through they will
able to capture the whole market. Further, the company is also unable to meet long term
objectives and plans through invest more capital. Hence, it creates high debt level at
workplace to manage the organisation functions (Gersick and Feliu, 2014).
 Mission: Swing petrol has mission to target large part of audience through deliver
effective services and operations. Hence, they are offering excellent services for creating
the best value at workplace. As results, the chosen organisation easily meet with
objectives of different people.
 Vision: The cited firm also has vision to create more brands in different areas of world
through they will able to serve different services. In this aspect, Swing petrol is always
trying to enhance their operations (Horowitz, 2016).
 People: Jonathan Charles and Katharine Sarah are key people of the cited firm who are
continuously monitors business operations and functions to determine success at
workplace.
1.2 Analysis business performance and competitors of Swing petrol
Main aim of every organisation is to generate high revenue through operating functions
in different areas. It will generate high profits and outcomes within the business environment. It
will make successful operations through they can take responsibilities to determine competition
within the market (Kautonen, Down and Minniti, 2014). Swing petrol also ascertain competition
with Charles Cantrill Ltd. Hence, the company has various methods through they will able to
measure their efficiency and performance within market. Following are comparison between
both company are undertake in monetary terms:
Turnover Changes Increase
and
decrease
changes Increase
and
decrease
2012 2450 - 2300 - -
2013 2700 250 11.11% 2540 240 11.43%
2014 3060 360 14.40% 2680 140 5.98%
2015 3500 440 15.38% 2650 970 39.11%
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2016 3880 380 11.52% 4040 390 11.30%
From the above analysis, it can be stated that Swing petrol is growing their operations in
effective manner. They are continued grow profits from last 5 years so that they will able to
invest amount in different areas easily. Their revenue are fluctuating but they have managed all
resources to overcome problems (Tamošiūnas and Lukošius, 2015). However, competitor of the
cited firm Charles Cantrill Ltd. not effectively operating their operations so that their profits and
loss are highly fluctuates. In addition to this, following comparison are also taken in both
business in gross profit basis:
Year Swing petroleum UK Charles Cantrill Ltd.
Gross profits ratio Gross profits ratio
2012 1000 35.56% 740 23.00%
2013 1170 38.80% 830 27.00%
2014 730 22.00% 1220 41.00%
2015 1260 34.00% 1480 37.00%
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Changes
Increase and decrease
changes
Increase and decrease
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Illustration 1: Income of the businesses

2016 1430 33.00% 1590 37.00%
From the above analysis, it has been assesses that the cited company can easily enhance
positive outcomes which assist to develop positive outcomes in business operations. Swing
petroleum grow in only one year so that they are unable to easily expand their operations and
results (Peters and Naicker, 2013). It will also develop operations in effective manner to
contribute parts at workplace. If they are continuing expanding their operations, turnover goes
high. Beside this, competitor of the company has also developing operations which gradually
increasing or decreasing profitability at workplace.
TASK 2
2.1 Recommendations to overcome the weaknesses
In order to attain positive business results, it is very important to overcome organisation
issues so that Swing petrol can easily manage their outcomes to generates high results. Effective
functions at workplace created through different strategies which can easily support to make
decisions in successful manner (Gamme, Seim and Andersen, 2017). It will assist to carry
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Gross profits ratio Gross profits ratio
Swing petroleum UK Charles Cantrill Ltd.
0
200
400
600
800
1000
1200
1400
1600
1800
Illustration 2: Gross profits of the companies

business outcomes to through eliminating problems from the company. Hence, the cited firm
make successful functions to get high profits within the business environment.
TOWS matrix
Strength (s) Weaknesses (W)
Opportunities SO strategies
Through providing effective
services and goods, Swing
petrol can expand their
operations in different areas
and segment. It assists to gain
market opportunities and
various advantages to achieve
common goals and objectives
(Kwamega, Li and Ntiamoah,
2015).
WO strategies
In the world area, operations,
labour and material can easily
acquire with economic
changes that take place to
control cost and maximize
return within the business
environment.
Threats ST strategies
In these strategies, the chosen
business can make reputation
in front of customer through
making loyalty of customer
and manage skills which
support to market in effective
manner.
WT strategies
Swing petrol has another
strategies to minimize their
cost which aids to making
pricing for products and
services to expand business
operations. Hence, the
company can easily reduce
their weaknesses (Erdil and
Erbıyık, 2015).
Enhance budget plan:
Manager of Swing petrol require more budget to support functions and operations in
effectively manner. Hence, it can be support to each activity at workplace. Hence, they are frame
budget to attain and meet objectives and goals.
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Conducting training and development for staff:
Further, to overcome organisation issue, it is also essential to provide proper training and
development program to each member so that they will able to meet with objectives (Teasdale,
Lyon and Baldock, 2013). Skills and knowledge of each member increasing which assist to
overcome issues of Swing petrol.
Expansion of the business in different manner:
With the help of diversification, the chosen business can meet with objectives and goals
which solve issues and problems. This is because, Swing petrol can easily get high revenue
through expanding activity in different areas. Hence, long term profitability can be achieved.
2.2 How performance and strengthen can be maintained
There are several ways which determines to maintain performance and strengthen in
Swing petrol. It is helpful to manage business resources which enhance current performance such
as working conditions, profitability and revenue for sustainability (Schoonjans, Van
Cauwenberge and Vander Bauwhede, 2013). In respect to attain these outcomes, porter model
can be applied on the company. It can assist to identified various performance through different
elements. They are as follows:
Supplier bargaining power
In UK supplier power is very high so that the company has low cost to sustain in
marketplace. In other words, suppliers of UK has power to control on potential pricing,
profitability and many other things. As results, Swing petrol need to switch towards less cost
products to maintain their profitability and gain outcomes within the business environment
(Gola, Dharwal and Aggarwal, 2014). The cited firm has also welled choice to deals with
different functions for enhance growth of company.
Buyer bargaining power
This force is consists very important part which determines to analysis customer point
from market force. Customer of the cited firm has power to control profits of the business. This
is because, it can be reduce purchasing power of goods and services so that products are not
easily enhance by company in different areas. As results, enterprise can separate their results in
different areas easily (Garnaut, Song and Wang, 2014).
Competitive rivalry
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This force is examines competition of market through introducing products and services.
Hence, various customer are determines competitor number who are capable to operate functions
in effective manner. In UK market rivalry competition is so high which create impact on Swing
petrol. Thus, the chosen organisation need to operate their functions at low cost which assist to
maintain results at workplace (Kleinhans and van Ham, 2016).
Threats of substitution
According to this force, the cited firm can examines how customer are attracts and they
are switch towards the other business. In addition to this, it is also determines ability of the
business to perform functions in effective manner. As results, Swing petrol can assess their
profits in systematic manner easily.
Threats of new entry
In UK market there are low threats of new entry system (bin Atan, Raghavan and
Mahmood, 2015). This is because, no one can easily enter in market so that it is opportunities to
Swing petrol to make long term plans and deliver effective services in marketplace.
2.3 New areas where the organisation can expand their business operations
There are various areas where the cited firm can expand their operations in systematic
manner. It will assist to deliver results through attaining profitability at workplace. Hence, the
company can easily manage their results and enhancer profits (Wright, A., 2015). Following
areas can be taken in which the company will expand their operations: Manufacturing furniture products: Swing petroleum can easily diversify their
operations in manufacturing of furniture products. In this aspect, they will easily develop
functions which manage business results and profitability at workplace, the company has
experience of new market with working in different types of products and services so that
it is very important to attract different customer through one strategy (Storey and
Frankish, 2017). As results, USP of the cited firm can easily monitor organisation
performances of company. Enhance new stores: In order to attain business results, Swing petrol has also
opportunities to increase their new outlets in systematic in different areas. Thus, they can
expand their operations through attracting various customer. It can be support to large
number of buyer from different areas. As results, they can maintain sustainability of them
within the business environment (Rainnie, 2016).
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 Proposed changes in existing products and services: In order to attain the business
results, the chosen organisation can make changes in existing products so that they will
easily attain profitability. In this aspect, Swing petroleum need to make changes in
physical and online stores so that they will able to attract potential customer towards the
enterprise.
TASK 3
3.1 Assessment of existing business objectives and plans
In order to maintain objectives and business plans, Swing petrol need to keep successful
operations to attain success at workplace. It is very essential to determines high satisfaction
among customer to improves performance and results. It also generates positive outcomes with
implementing new strategy (Hervas-Oliver, Sempere-Ripoll and Boronat-Moll, 2014). From the
help of assessment of objectives and goals, following positive and negative identified within the
chosen enterprise:
Positive outcomes Structure of plan and objectives: To achieve objectives and plan of Swing petrol, the
company have make structure through they will able to attain positive advantages. In this
aspect, the company can achieve their targets and goals which can assist to maintain
flexibility and positive results at workplace (Parker and Hine, 2015). Assessment of objectives of the company: In addition to this, Swing petrol also need to
make effective structure which can be generates positive and effective impact on the
business performance. It will helpful to analysis profits, balance sheet and investment of
the business through they will able to determines effective operations of the enterprise.
 Monitor actions and activities of the company: Swing petrol need to generate positive
impact through continuous monitoring on operations and performance of the firm
(Papajorgji, 2015). This is because, effective monitoring assess current and future
outcomes in systematic manner so that the cited firm will generate positive results.
Negative outcomes Changes in objectives: When the cited firm make changes in goals and objectives, they
have also needed to determine alteration in needs of the company. Thus, Swing need to
adopt new strategy and it creates problems to operate functions in systematic manner.
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 Training requires for employees: In order to make changes, the cited firm need to
determines changes in training for employees (Greene and Greene, 2014). In this aspect,
Swing petrol have to generate cost for enhance performance of employee so that it reduce
profits.
3.2 Revised plan to incorporate changes
After demonstrate changes, Swing petrol saw that they are unable to achieve their targets
and goals effectively. Hence, they have to make changes in plan and system which create
positive results. The company need to make plan according to availability of resources and
assess performances for assessing satisfaction level at workplace. Following are the changes take
place at workplace which determines organisation performances in effective manner:
 Conduct market research: It is essential to determines market trends in systematic
manner. Thus, market research is very important to demonstrate customer requirement
and availability of resources within the enterprise (Shapira, Gök and Salehi, 2016). As
results, the firm can make changes in their plan through they can identify needs and
awareness to achieve objectives and performances. Further, the business can also analysis
market demand so that they will able to adopt satisfaction level in effective manner.
 Evaluates business outcomes: The cited firm need to monitor their performance through
they can accomplish their desires outcomes. In this aspect, plan can be develops which
easily maintain results and performances at workplace (Gersick and Feliu, 2014). Hence,
Swing need to evaluates performance and take actions for organisation performance.
 New structure: Another change can be take place in the company that is new structure.
When Swing make new structure, they will easily determine new technology and
outcomes within the enterprise. As results, role of every member can protect the business
results through giving effective participation. In addition to this, they can also attract
potential candidates towards the business (Horowitz, 2016). In this way, they will able to
demonstrates positive results which need to be accomplish in systematic manner. Hence,
the firm will analysis performance through maintain results.
3.3 Action plan to implement changes through model and theory
In respect to implement changes, Swing hotel need to perform different activities in
which they can focus on review and plan to take proper action. Hence, they will able to
determines positive results which maintain outcomes of the enterprise (Kautonen, Down and
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Minniti, 2014). With the help of managing business activities, following action plan can be
implements at workplace: Activities that are needed for implement changes: In the cited firm various activities are
take place which needed for implementing changes at workplace. Setting of different
activities can assist to engaging various people who support to access different services
and products of the company. In addition to this, training of staff member, reviewing and
performance measurement take place which is helpful to overcome weaknesses
(Tamošiūnas and Lukošius, 2015). System that manage changes: In other step, Swing hotel need to implement changes
according to responsibilities which are assign to different employee to attain goals and
objectives. With the help of online services, operations are design that can be attain
profitability at workplace. Hence, customer are easily attracts to et high revenue and
outcomes in business environment (Peters and Naicker, 2013). According to each
activity, the organisation need to manage their system so that they will able to develop
outcomes and maintains results within the environment. Monitoring and review activities: In order to attain the business results, monitoring and
reviewing is requires at workplace. It can be support to incorporate changes in the
company so that they will able to manage work to find loopholes in the enterprise. Hence,
changes are take place to incorporate different types of services which manage
profitability in company. At each activity, monitoring is essential which need to be
ascertain assessment for overcome weaknesses of the company (Gamme, Seim and
Andersen, 2017). It is considering for development of the business results which can be
measure outcomes at workplace.
 Budget and time frame: In order to maintain the business results of Swing petrol, it is
important to playing activities with effective time frame. With the help of budget, the
cited firm can easily enhance activities to perform operations and it generates profitability
at workplace. On the other hand, for each activity organisation need to determine time
frame through they will able to support objectives and goals. It creates benefits to the
company to deals with different customer in systematic manner (Kwamega, Li and
Ntiamoah, 2015). For each activity, the company has to determine proper fund and time
so that they will able to enhance profitability and performances.
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TASK 4
4.1 Impact of proposed changes in the company
There are various things which need to be undertaken to perform different activities at
workplace. With the help of proposed changes, Swing hotel is high impacted through different
activities. In order to attain the business objectives, following impact can be seen within the cited
organisation:
Positive impact
 Changes are take important part in the company which determines current and future
trends at workplace. It assists to attract potential customer to operate functions in
systematic manner (Erdil and Erbıyık, 2015). Hence, proposed changes are aids in Swing
petrol to attract new customer in the organisation.
 Changes also gives opportunities to the cited firm to expand business operations in new
areas. Hence, they can easily create various benefits which manage creativity and
innovation in the organisation.
 Proposed changes are encourages to employee to attain objectives through enhance
efficiency and performances of company (Teasdale, Lyon and Baldock, 2013). In this
aspect, skills of the employee can be assesses which deliver effective participation from
them.
 Further, the chosen organisation can also generate positive attitude and morality which
increase skills ad knowledge to perform different functions which generates positive
results through business operations (Schoonjans, Van Cauwenberge and Vander
Bauwhede, 2013).
Negative impact
 Changes can also generates negative impact on the business performance due to mental
stress. This is because, employee are not easily like changes because various changes are
take simultaneously. Hence, it generates negative impact on Swing petrol.
 Changes also create more cost so that high expenditure reduce business profits which can
generate adverse impact (Gola, Dharwal and Aggarwal, 2014). Hence, the market of the
cited firm reduce their results which need to be managed effectively.
 High cost occur at workplace which create negative impact because the company need to
sell their products and services at high price. Hence, Swing petrol cannot easily attract
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potential customer towards the business operations. It cannot be enhance effective results
through making proposed changes within the business environment.
 Further, the chosen enterprise need to ascertain different areas where they can easily
develop positive results and enhance profitability cannot be take place (Garnaut, Song
and Wang, 2014). It will create adverse impact on the business outcomes of Swing hotel.
4.2 Plan for the changes which need to be managed within the enterprise
In order to make changes, there are various methods in which proposed changes are take
place in company. Thus, it is important to proper management through plan which assist to
develop results (Kleinhans and van Ham, 2016). In this aspect, following steps are undertaken
that helpful to make plan in company:
Monitoring and reviewing
In order to manage changes, it is first step that determines reviewing and monitoring
needs of company. In this aspect, improvements are requires that assist to find different issues to
implement changes within the organisation. Hence, the firm can easily understand difficulties
which face by customer to access products and services from Swing hotel. In addition to this,
motoring can be also be helpful to determine employee participation in business goals and
objectives (bin Atan, Raghavan and Mahmood, 2015). Thus, the organisation can easily enhance
profitability for assessing outcomes at workplace.
Provide proper training to staff-members
In Swing hotel there are various employees who have no full knowledge regarding
operations of company. Thus, it is very important to give them proper training regarding business
operations and outcomes. As results, Swing petrol can easily deliver effective results which
perform to increase efficiency and skills at workplace. When employee are getting proper
training, they can easily take participation to achieving positive results (Hervas-Oliver, Sempere-
Ripoll and Boronat-Moll, 2014). Hence, the chosen enterprise need to try to arrange training and
development program at workplace.
Appropriate action plan
In respect to make plan, Swing hotel also requires taking effective action plan which
support to different activities and actions. In this aspect, the chosen organisation has
responsibility to perform different to achieve results through measurement of each activity. In
this aspect, management of the cited firm arrange measurement method to perform functions
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effectively (Kautonen, Down and Minniti, 2014). Hence, they can make strong base of customer
which analysis customer requirements.
4.3 Monitor improvements performance of the company
In respect to attain profitability, the cited firm need to monitoring and reviewing
performances which can support to Swing petrol. It can manage business results to attain goals
and objectives in company. Different activities are arranges by the cited firm which measure
results and operations of the enterprise. In this aspect, monitoring and controlling are take place
which assess positive results at workplace (Gamme, Seim and Andersen, 2017). Following are
different activities which need to be taken at workplace to monitor and improving performances:
Activity (in month) 2 4 6 8 10 12 14 16 18 20 22 24
Making objectives and goals of
the company
Conducting research program to
meet with objectives and goals
of the enterprise (Schoonjans,
Van Cauwenberge and Vander
Bauwhede, 2013).
Implementation of changes that
assist to take positive results
and outcomes within the
business environment
Determines promotion that
assist to develop results and
performances for managing
business outcomes
Implication of operations and
organisation performance
through plan
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Diversification activities of
company to monitoring
business results in effective
manner (Garnaut, Song and
Wang, 2014).
Maintain customer satisfaction
through strategies and outcomes
Reviewing and monitoring
activities which can be support
to meet goals and objectives of
the enterprise
Managing performances of the
company through analysis
current and future performance
to determines objectives and
goals (bin Atan, Raghavan and
Mahmood, 2015).
CONCLUSION
From the above report it can be concluded that small business enterprise give effective
and full support to manage business results through operating functions in effective manner.
They are giving effective participation to enhance performances and manage business results to
contribute participation in country development. As results, the enterprise will easily get high
priorities through they can overcome weaknesses in systematic manner. Furthermore, it has been
articulated that strengthen could be maintained at workplace through take proper action
regarding business activities and outcomes. Moreover, it also summarized that action plan is
needed to develop profitability through achieving targets and goals of the company. In this
aspect, continuous monitoring is requires at workplace so that Swing petrol can make
sustainability in the company.
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