Report on Strengths and Weaknesses of Austin Fraser firm

Added on - 06 Jun 2020

  • 16

    pages

  • 5423

    words

  • 7

    views

  • 0

    downloads

Showing pages 1 to 4 of 16 pages
SMALL BUSINESSENTERPRISE
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Austin Fraser identifying its strengths and weaknesses.......................................11.2 Analysis of Austin Fraser using comparative measures of performance..............................3TASK 2............................................................................................................................................42.1 Appropriate actions to overcome identified weaknesses in business of Austin Fraser.........42.2 Ways under which current performance could be maintained and strengthened..................52.3 New areas in which Austin Fraser could be expanded.........................................................6TASK 3............................................................................................................................................73.1 Produce an assessment of existing business objectives and plans........................................73.2 Business plans to incorporate appropriate changes...............................................................73.3 Action plan to implement the changes..................................................................................8TASK 4..........................................................................................................................................104.1 Affect of proposed changes on the business and its personnel...........................................104.2 Changes will be managed in Austin Fraser business..........................................................114.3 Improvements in performance of the business over a given timescale...............................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................14
INTRODUCTIONSmall business firm are those companies which are run solely and also owned privately.The sales and revenue of these businesses are small. In small companies, there are small numberof staff members working and small firms are very limited in size. In small businesses areincludes restaurants, photographers, accountants, lawyers, guest houses, hair dressers etc. Ingiven scenario, micro and also small companies adding some value in order to rising thecommunity and economy of United Kingdom country. Austin Fraser is a small firm whichrenders the consultancy as well as recruitment services (Burns, 2010). This firm gives its servicesin the areas of life sciences, architecture, engineering, Information Technology etc. Under thispresent report mentions about the strengths and weaknesses of Austin Fraser firm. To overcomefrom the weaknesses, this firm takes some appropriate actions. In this given report also discussabout the affect of proposed changes on its personnel and business.TASK 11.1 Profile of Austin Fraser identifying its strengths and weaknessesAustin Fraser is a small consultancy and also recruitment firm which provides thetechnical talent to the business firm in United Kingdom country. This firm gives its consultancyas well as recruitment services by identifying the needs of customers and the market in whichthey operate their business. This firm was situated in 2007 and in this firm around 100 staffmembers are working. It gives some services like life sciences, automation, technology, aviationetc. This company always works on maintaining the good and also harmonious relationship withthe customers by giving them some effective opportunities (Bridge and O'Neill, 2012). Itprovides its services to the unemployed as well as the employed people. The major aim of thisfirm is to give the good quality services and also provide the effective and beneficial advise tothe business people. The staff members of this company deals with its clients in an effectivemanner and also satisfy their needs and wants. The employers communicate with its clients in aproper manner so that the customers will be loyal towards the firm. To making any kind ofchanges and also increasing the business, Austin Fraser company uses the effective and advancedtechnology, with the help of this firm can do its business related operations properly andsmoothly. It will helps in increasing the development and also productivity of firm. Fordetermining the efficiency and effectiveness of business, it is necessary for this company to1
conduct the research about SWOT (Strengths Weaknesses Opportunities and Threats) Analysis.The SWT analysis of Austin Fraser given below as above:StrengthsIt has a good brand image in the field of consultancy and recruitment services.For rising and increasing the effectiveness of business, it uses new technology.It gives the training services to its staff members in order to increasing their skills.It works of providing the job facilities to unemployed people of local community.WeaknessesOnly some people aware about this company services,Austin Fraser company gives its services only in some areas.It has not any good support system (Cowling, Li and Ledger, 2012).It does not take any interest in doping the market research.Illustration1: SWOT Analysis(Source: SWOT Analysis, 2017)OpportunitiesIt has a big opportunity to increase its business.This firm can do the effective and good promotional activities.ThreatsMore strong competitors at market place.The government strategies and policies.2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document