Performance of Cloudreach Ltd : Report

Added on - 22 Jul 2020

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SMALL BUSINESSENTERPRISE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analysis of Cloudreach.........................................................................................................11.2 Analysis of comparative measures of performance..............................................................2TASK 2............................................................................................................................................42.1 Actions to overcome weaknesses of Cloudreach..................................................................42.2 Ways to maintain exiting performance of Cloudreach.........................................................52.3 News areas in which Cloudreach could expand....................................................................7TASK 3............................................................................................................................................83.1 Business objectives and plans...............................................................................................83.2 Business plans to incorporate changes..................................................................................93.3 Action plan to implement changes......................................................................................12TASK 4..........................................................................................................................................144.1 Impact of proposed changes on business performance of Cloudreach...............................144.2 Method to manage changes in the business entity..............................................................154.3 Monitor on improvements in performance of Cloudreach..................................................16CONCLUSION..............................................................................................................................17REFERENCE.................................................................................................................................18
INDEX OF TABLESTable 1: SWOT analysis of Cloureach............................................................................................1Table 2: Business plan for Cloudreach..........................................................................................11Table 3: Action plan.......................................................................................................................14
ILLUSTRATION INDEXIllustration 1: Economic position of Apple plc................................................................................3Illustration 2: Business plan essentials............................................................................................9Illustration 3: Performance Management tools..............................................................................16
INTRODUCTIONSmall business organisations play crucial role in country's effectiveness and economicgrowth. For increasing small businesses' government of the nation plans project regarding theirexpansion and enhancing social development. The present report is to understand actualperformance of Cloudreach Ltd for its expansion and improving quality services. It is small scaleInformation and communication sector organisation of UK providing telecommunicationservices. In this regard, actual business performance of the entity and ways to reduce itsweakness by business plan can be understood. However, impact of plans for business entity'sefficiency will be introduced. Including this, ways to manage these changes has been discussedfor improving its performance and management of its operations efficiently. Therefore, methodto expand business and improving its services can be understood with the help of this report.TASK 11.1 Analysis of CloudreachFor expansion of the enterprise, it is required to analyse its actual performance criticallyin respect of finance, quality of services, employees' performance, customers' satisfaction with itsfacilities etc. Therefore, different ideas are generated to maintain strength, reduce weaknesses,grab opportunities to overcome weaknesses and so on (Andrews and Hampel, 2015). In thisregard, business performance of Cloudreach can be recognised as below:Table1: SWOT analysis of CloureachStrength:Good market position.Affordable cost on telecommunicationservices of Cloudreach.Effective fund and resources forbusiness operations.Weaknesses:Poor quality services.Lack of adequate demand for servicesof Cloudreach.Difficult to sustain in competitivemarket.Opportunities:To adopt recent technologies forimproving quality services ofThreats:It is difficult to maintain and sustainmarket position of Cloudreach for1
Cloudreach.To advertise services for sustainabilityin market and increasing demand for itsservices.To allocate fund from governmentagency and financial institution forexpansion of business entity.longer time period.Changes in customers' interests towardstelecommunication services affectproductivity and profitability of theorganisation.Occurrence of uncertain changesimpacts on business operation of theenterprise.Therefore, it is identified that Cloudreach has good market position can be maintained inthe future time as well it charges affordable cost on telecommunication services which liked withproduction and distribution system. However, on the critical evaluation, it is evaluated thatquality of its facilities is poor for which less demand on its services is determined in comparisonto other entities. Similarly, it is difficult for the entity to sustain its position in market due tochanges in technologies and customers' interest (Bean, 2015). Therefore, these weaknesses canbe overcome by adopting new technologies and promoting services to encourage people for itsfacilities on large scale. Including this, by taking advantage of government's help to expandentity and improving its quality services at maximum level. Along with this, due to occurrence ofuncertain changes in business operations like; changes in market price, political and socialchanges, effectiveness of Cloudreach can be enhanced. Likewise, for making place in market, itis essential to evaluate customers' choices and helpful for maximising their satisfaction level.Hence, it is required for the entity to maintain and increase its strength and reduce the weaknessIs related with organisation's effectiveness.1.2 Analysis of comparative measures of performanceCompetitive measures are beneficial to analyse company's marketability andcompetitiveness affect profit earning capacity. However,it can be done through using tools suchas comparing organisation's performance with its competitive entity, benchmarking, analysingbusiness records as well last years' performance of the organisation (Blackburn, Hart andWainwright, 2013). Therefore, competitive measures of Cloudreach can be identified as follows:Analysing business records:2
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