Analyzing The Wand Company: Business Strengths, Weaknesses, and Growth

This report provides a comprehensive analysis of The Wand Company, a UK-based small business specializing in the design and manufacturing of universal remote controls and prop replicas. The report begins with an introduction to the importance of small businesses and entrepreneurship, followed by a detailed profile of The Wand Company, including its history, products, and activities. A SWOT analysis is conducted, highlighting the company's strengths and weaknesses, and comparing its performance to that of Chacha.com. The report then proposes actions to overcome the identified weaknesses, focusing on effective management, employee training, and improved communication. The report also discusses how The Wand Company can maintain and strengthen its existing performance through strategic evaluation and analysis. Furthermore, it identifies areas for business expansion and assesses the company's objectives and plans. The report concludes with an action plan for implementing proposed changes and evaluating their impact on the business and personnel. Finally, the report provides an overview of the company's performance improvements over the past two years and includes references for further reading.

SMALL BUSINESS ENTERPRISES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK-1............................................................................................................................................1
a)Profile of The Wand Company................................................................................................1
weakness - ..................................................................................................................................2
b) Compare the performance of your selected business with one of the following; ..............2
TASK-2............................................................................................................................................3
a)Appropriate actions to overcome the weaknesses....................................................................3
b)Existing performance could be maintained and strengthened.................................................4
c)Areas in which the business can expand its operations...........................................................5
TASK-3............................................................................................................................................6
a) Assessment of The Wind Company objectives and plans......................................................6
b) Business plans and suggested areas which required changes.................................................7
c)Action plan to implement the changes.....................................................................................8
TASK-4............................................................................................................................................9
a) Impact of the proposed changes on business and personnel...................................................9
b) Plan for changes that will managed the business..................................................................10
c)Business performances improvements from past two years..................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
There is a great importance of small business because it is way through which the owners
tested their idea by doing a business in a market. Small business is a business through which a
person starting their own business with the help of ideas, thoughts and using those ideas and
conduct their business activities(Ates, Garengo, and Bititci, 2013). Small business provide
economic stability and also providing various job opportunities. There are such business who
comes in market to take down the risk ad ears returns. Entrepreneur is a person who derives the
business risk associated with it. This report is based on the wand company which is Company
which situated under UK(Bridge, 2013). The company is associated with various television
programs and shows that run in UK. The company accepted an offer of financial backing of euro
200,000 and after that is has been created as an additional universal remote control products and
prop replicas. Moreover, this report also covers its structure, activity and business and
appropriate actions to overcome the weaknesses and forming the plan and implement it to
conduct business.
TASK-1
a)Profile of The Wand Company
The wand company is basically manufacturing and designs universal remote control prop
in various designs. Its having feature in 2010 Kymera Magic Wand Universal Remote Control
and accepted financial backing company(Carlos Pinhoand Sampaio de Sá, 2014). Then is started
making something innovation and additional universal remote control product form tenth doctor
and sonice screwdriver, eleventh, twelve screwdrivers and replace two star tricks. In 2012 is star
tricks realised in Bluetooth communicate.
The name of the business The wand company
Owner structure Richard Blakesley and Chris Barnardo founded in 2009
History/Background This company is developed in 2009 and first product was Kymera
Magic Wand Universal Remote Control. And 10300 product sold
in first year with first product. And then they went televison show

Dragons' Den on BBC Two and in 2011 they invested in that
product. Then in 2012 they created make new product he that
name is Eleventh Doctor's Sonic Screwdriver. Then in 2013 they
was realised tenth screwdriver in this they created body of
screwdriver they tarted relieved Facebook page and in 2015thet
releasing filly function of star trick of Bluetooth communicator.
Its activity The wand company manufacturing and designs universal remote
control prop in various designs. It also work in Kymera Magic
Wand Universal Remote Control and accepted financial backing
company. Then is started making something innovation and
additional universal remote control product form tenth doctor and
sonice screwdriver , eleventh ,twelve screwdriver and replace two
star tricks, they develop Facebook page(Bruwer, 2013). That also
develop star tricks realised in Bluetooth communicate.
Business location Uninitiated kingdom
Strength –
 the wand company product is impressive and attractive product for customer
 Need of any consultant
 they provided the best customer services
 This company is task taking company and full fill all thy task .
 This company is supportive either customer nor employee also
weakness -
 This company issue is having issues in redounded product .
 That having some problem in manufacturing product
 that product is easily broke down and s spoil it
 in remote product mostly use then automatic lost screen

The wand company is producing in product in effective manner and attract its customers by
giving satisfaction to them so the result is that each and every department is working altogether
to raise its objective. They having such individuals, who are well capable and training is also
been provided to enhance their skills so they can easily solve down the grievances that bee arise
from the customers. The company weakness is that the company manufacturing process is not
good, the technology which rtghey are using some times make there quality ineffective and also
impact negatively onto the customer's mind and goodwill. Many a time, The product which they
are producing and delivering to their customers is not wrap properly due to employees and
workers attitude so that create the spoilage and create a negative mark on product and customer
will also be affected.
b) Compare the performance of your selected business with one of the following;
Chacha.com – this is also search engine . Its develop in 2006 and its gives all type
question answer . Its founded by they Scott A. Jones and Brad Bostic, was based
in Carmel, Indiana, its launched in two version first Verizon is alpha and second another is beta.
Chacha is also work for searching. Its also work on mobile(Chun and Mun, 2012) .
Product of chacha.com -
 product search
 mobile search
 voice search
 mobile marketing
Marketing of chacha.com – its basically work on the searching in this normally a person doing
question and its gives the-answer .its doing marketing thorough SMS and advertising.
Sales – cha-cha.com company generating revenues $ 6.3 million (2010).its having 71 employees
in company
Human resource – chacha.com having headquarter in Carmel, Indiana, united states. in this
company having 71 employs and providing the best facilities .human resource help to adjusting
employ and managing company .
Technology – chacha.com using mostly 21 technology first is web services and second is mobile
services. Both services is doing work in different department web services using in on personal
computer and desktop but mobile services is using the small screen but both are working on the
different different area.

The wand business-The wand company is basically manufacturing and designs universal remote
control prop in various designs. Its having feature in 2010 Kymera Magic Wand Universal
Remote Control and accepted financial backing company.
Product of the wand company -the wand company is basilica work in Universal Remote Controls
and Prop Replicas.
Marketing of the wand company – its doing ,marketing in this ways
 marketing delivery
 marketing consultancies
 marking training
 marketing tools
Sales of the wand company -when that company make first product and sold it in 2009 10,300
units. The Wand Company has 2010 invested grossed £1 million in the first year.2011(Costanzo,
Vurro and Perrini, 2014).In 2012 the company manufactured a new product in the form of
the Eleventh Doctor's Sonic Screwdriver, later in 2013 the Tenth Doctor's Sonic Screwdriver was
released.
Human resource in the wand company – in wand company also having hr department they work
to p[provided employee satisfaction and safety.
Technology – in this company change our qualities and updating according to customer
requirement
The main aim of every organisation is to earn more and profit and with that aspects each and
every individual is working towards the direction to raise the profits and its working also helps
down an organisation in generating turnover. Hence, business have to manage their outcomes
and perform it accordingly. The cited business face down a high competition in the market as
compared with Charles Cantrill Ltd. Hence, there are many ways through which the business can
measure their performance and perform in effective manner so that results will be come out in a
possible way. The monetary results ca be based and determine on the basis of profitability of 5
years.
Turnover Absolute
changes
Decrease
and increase
Absolute
changes
Increase and
decrease

2011 2350 - 2200 - -
2012 2600 250 11.11% 2440 240 11.43%
2013 2960 360 14.40% 2580 140 5.98%
2014 3400 440 15.38% 3550 970 39.11%
2015 3780 380 11.52% 3940 390 11.30%
With the helps of this it can clearly seen that the Wand Company grows down its operations
continuously. Their turnover is very high as compared to Charles Cantrill Ltd and the Charles
Cantrill limited business and operations is effected badly. Their revenue will not been stable so
this the condition that their business will be impacted I negatively manner. Hence, the cited firm
easily increasing their revenue. The competitor of cited business has determined the financial
data with the help of that they are evaluating their business performances.
Year Swing petroleum UK Charles Cantrill Ltd.
Gross profits ratio Gross profits ratio
2011 900 35.56% 640 23.00%
2012 1070 38.80% 730 27.00%
2013 730 22.00% 1120 41.00%
2014 1160 34.00% 1380 37.00%
2015 1330 33.00% 1490 37.00%
From the above analysis it has been clearly watching that the firm can easily manage their
operations so, that it helps down the business in earning positive outcomes. In such aspect, their
revenue gone very high so it is essential for the business to manage down its activities so they
can conduct their without effecting the environment. On the other hand the said firm competitors
has gradually increasing and decreasing their operations during conducting work.

TASK-2
a)Appropriate actions to overcome the weaknesses
The Wad company facing out many difficulties during conducting their operations. The main
reasons behind it they have less skilled members and who don't have much knowledge regarding
its efficient business activities(Dant, Weaven and Jeon, 2013). Furthermore, the members have
to face down difficulty in solving down the queries and problems which create in the
organisation .The ineffective communication and coordination between members make te
organisation functioning difficult. More than that its promotional activities is also one of its
weakness because the organisation not conducting its promoting in a successful manner and it is
also one of the reason behind its ineffective business. Therefore,the certain actions are to be
taken by the organisation to overcome their weaknesses and they are as follows:
 Effective and efficient management:The Wand Company take down some actions
regarding it to conduct its business operations in a more managing way. In such respect,
the business give considering out their weakness and overcome the issue with the help of
effective management. Moreover, it also using advance and effective technology to
perform its operations for the development of the Wand Company.
 Training:In cited business, the proper training is bee provided to the staff and members so
they can develop their skills and conduct their properly(Upadhyay, Upadhyay and Nair,
2016). The business conduct training by appointing specialist and training professionals
so they can give training to each employees and staff to enhance their skills and with the
help of that employees can easily solve such issues and queries which create under
organisation during working. The employees can take advantage and perform effectively
and thus it helps down business to expand their different operations across the nations.
 Effective communication:The communication skills is been developing under cited
business so that each and every individual communicated properly and conducting their
operations in more efficient manner.
b)Existing performance could be maintained and strengthened
In order to conduct down business activities in a more effective way, the organisation has
many ways through which they can perform their business and measuring their performances. In
this the Wand Company need to maintain and provide strengthened in their performances and

this can only been possible with the help of proper evaluation,measuring and analysis can be
done at every step to make it effective(Dimitratos, Liouka and Young ,2014). The cited business
provide effective services to their users and also deal with them in appropriate way. The chosen
business trying to make something new and innovative things so that customer will be attract
towards it. As a result the Wand Company improving their business every time by offering
variety of services to its customers. Moreover, the organisation need to change their policies and
plans and implement it so that performance of the company will be improve and target can be
achieve. The cited business focusing their future performance and growth by taking various
measurements. Regarding such context, there are certain ways through which the enterprise can
maintained and strengthened and they are as follows:
 Evaluation continuously:The Wand Company evaluating continuously to maintained and
strengthened his business performances. In such context they are using various evaluation
methods through which they can review and measure their workings in course of
business. It will also emphasise on the working environment under the organisations and
also assist them. Thus, the organisation can raise its future growth and strengthened its
business performance through continuous evaluation.
 Motivating employees:Employees are considered to be a vital part without them the
business can not succeed. So, under this business employees playing an important part
because they are conducting down operations and also supporting various business
activities. The activities which are performing by employees and staff are the important
aspect for achieving business goals. Hence, the organisation motivate their employees in
each course so they can perform effectively(Williams, 2016).
 Feedback:Feedback is also one of the measure through which organisation can
maintained and strengthened. In respect to this regard, the Wand Company can receive
feedback from their employees because they are considered to be an asset for the
organisation. The organisations take opinion from different employees regarding business
so that work can be done in more productive manner. Through feedback analysis the
business evaluate its performances. Besides, this the business taking feedback from their
users regarding the business outcomes.

c)Areas in which the business can expand its operations
In order to expand the business and its related activities, new areas required through which the
Wand Company can increase their business operations. The business ned to assess their
operations and to develop that and this ca only bee done when organisation takes initiatives.
Regarding it, the diversification is also a way through which business can diversify its business
activities and enhance their operations. This is because The Wand Company is small business
enterprise and due to their small operations they can conduct their business operations and
operate themselves in different parts of the world(El-Gohary, 2012). Thus, business is essentially
focuses on expand their business operations through make new segments. So the potential
customers will be attract towards it. More than that, business can conduct various conferences
and meetings through which they can support their organisation. Furthermore, the said business
can also adopt different promotional methods which helpful for them business and also support
them in measuring their efficient performances.
With the help of promotional concept, the Wand Company can create strong brand image for
their company. Moreover, the cited business need to consider their employees and their needs.
For this, they can give proper holidays and leaves to their workers and also motivate them so
they can pay attention towards the business activity conduct their work with great energy. In
addition to this, the organisation should considering the working conditions and also improve it
by creating friendly environment, so that employees can not leave the organisation and can
sustain for the longer period. Beside, this, the improving workers conditions will also help down
the business in expanding their operations in different parts so that the business will be able to
better services to their users.
TASK-3
a) Assessment of The Wind Company objectives and plans
The certain plans and objectives are prepared by the organisation so they can conduct its
operations successfully. In this context, the wand company can prepare down certain future plans
by taking various policies and approaches. So that helps down the business in achieving their
objective and also improving its value. They prepare plan in such a way that it gives proper
guidance to each and every individual who are working under organisation so that business will

achieve its growth and profitability (Gersick, 2015). Regarding this context, the certain plans are
taken by the said business to maintain their objectives and they are as follows:
 Business plan structures: The cited business should construct their structures in such a
way that the organisation will not be impacted negatively and any harmful situation will
not arise. The outcomes which will coming out will not affect its operations adversely.
The change which can be taken under business is according to flexibility.
 Assessment of objectives: The cited business should maintain their plans in such a
manner that it helps down an organisation to raise its objective and also assessment can
be done. In respect to this context, the organisation can assess their trading accounts,
profit and loss accounts and balance sheet and check that whether the objective is been
according to the plans or not. Through this, company will evaluate their current and
future business performances easily. It also adopts down changes time to time according
to the performance evaluation.
 Changes for raising objectives:Assessment also helps down a organisation to know their
impacts in form of positive or negative. It also helps down a business to know that
whether their business performances is affected adversely or not with such impacts.
Regarding such aspects, organisation can identify its drawbacks and con monitor the
business performances so that development will be possible.
 Impact of changes on performance of business :It is very important for the business to
identify the impact of changes on business plan. With this regard ,the company can
prepare down policies and plans and implementing in a correct manner so that the Wand
Hotel performance can be develop.
b) Business plans and suggested areas which required changes
When the organisation not achieving their objectives they he should change the plan and
revise it properly. The cited business has to change their business operations according the needs
and demands of their users. By revising it the cited business can easily provide effective services
to their customers and also meet out their needs and requirements. In order to evaluate down the
business performances the plan has been revised as follows:
 New technology adoption:In order to evaluate performances, the cited business need to
change their plan and revise it according to their customers requirements. In that context,
the Wand Company adopt down latest technology for their business operations. The

advance technology can be implement by the said business so that it helps down business
in providing effective services to its customers(Jamak, Salleh and Abdullah, 2012).
Thus, business plan will be very helpful for the business in achieving desired results.
 Business performance evaluation:Through, with the help of that the business enterprise
can enhance their performances and measuring their objectives. In context to that, the
Wand Company can determine their objectives which will be helpful for them to measure
regarding the activity and work which is done by them .With the help of that business can
easily identify there business activity ad it also shown that where they are lacking behind.
Regarding this, the cited firm develop down various things and also focusing on that so
that objective will be achieved.
 Revising structures:The Wand Company, can integrate their plan so that helps them in
development of the organisation. The new plan helps down the enterprise in raising their
objectives.
 Budgeting procedure changes:The cited business need to focus on budgeting concept and
its changes so that which help down company in fulfil the requirement of users.
 Future growth forecasting:It also makes an evaluation regarding future growth
forecasting. This evaluation procedure helps down an organisation regarding forecasted
futures such as what to do, when to do, how to do so that it helps down the business in
achieving its future growth.
c)Action plan to implement the changes
It is a document through which business can achieve their desired outcomes. The main
purpose behind it is to clarify that what are the resources required by company in achieving their
objectives. It is prepared for complete down particular task under the organisation. In Wand
company it contains down certain aspect which contribute measurement so that desired outcomes
will be possible. The certain steps can be taken by the business to implement down the certain
changes and they are as follows:
 Make down series of goals:In order to prepare down action plan, the cited business need
to prepare down the series related to their goals. For that, firstly the Wand Company have
to give definitions by defining their purposes ad goals(Monk and Wagner, 2012). The
cited business want to focus on their operational activity so it helps down them and also
guides them that where they should increase their aim.