Small Business Management

Running Head: SMALL BUSINESS MANAGEMENT
Small Business Management
Student’s Name
University Name
Author’s Note

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SMALL BUSINESS MANAGEMENT
Executive summary
Jolly Bakery is a Startup organisation for coffee E and Bakery retail which is located in Carlton,
Victoria, Australia. Jolly Bakery intendsto gather the extraction of oil customer base and develop
large varieties of coffee as well as pastry products. The organisation needs to plan for
development of strong market position because of the industry experience of the partners as well
as mild competitive climate in their business region. Jolly Bakery aims to offer their products at
competitive price so that they can meet the consumption demand of the middle to higher income
range local market area residents as well as the interstate as well as International tourists.

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SMALL BUSINESS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Organisational and industrial background.......................................................................................3
Market Scope of coffee and Bakery products in Australia..............................................................4
Business Development Plan............................................................................................................6
Mission and KPI...........................................................................................................................6
Startup conditions........................................................................................................................7
Strategy and implementation.......................................................................................................7
Pricing strategy and sales outcome..............................................................................................9
Equipment setup strategy.............................................................................................................9
Break even analysis.......................................................................................................................10
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................11

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SMALL BUSINESS MANAGEMENT
Introduction
This report incorporates thoroughly researched as well as justified business development plan for
Jolly Bakery. In the business development plan, suitable enterprise development strategies have
been identified. In the report, specific metrics have been applied for measuring the success of the
organisation. The initial part of the report provides a business background with a short overview
of the industry, market and Organisation. This is followed by identification of development
opportunity under current market atmosphere and coverage of all specific aspects of the business
development plan. The last part of the report comprises of recommendations for future
development and the conclusion.
Organisational and industrial background
Jolly Bakery is a partnership business that has currently opened as a office canteen Store in
Carlton, Victoria. After two months of operation, the organisation wants to open their individual
Store in one of the busiest office junctions of Carlton. One of the partners has experience in sales
marketing and Management and another is expert in the domain of finance and administration.
The current intention is recruit to full time Bakers as well as 5 stars who will be handling
customer service along with day-to-day operations.
Jolly Bakery will offer a wide range of coffee as well as Expresso products former ranging from
high quality imported Colombian coffee to locally produced flash coffee. One of the primary
missions of the organisation is to provide coffee and espresso products, made to suit the
customer need, down to the minutest detail. Jolly Bakery provides fresh Bakery as well as pastry
products throughout the day. The work of baking will be done during their business operation
hours, but the products will be available all through the day. As per the initial plan, five to six