Managing and Running a Small Business: Capacity Management, Customer Relationship Management, and Cash Flow Statement

Managing and Running a
small business

INTRODUCTION
Small business organization refers to the organizations who have relatively small number
of operations and employees Indore organization as compared to medium and large
organizations. It is very essential for the success of a small organization to co-ordinate and better
manner in terms of their employee’s resources, finances, suppliers and many more. Management
of small business Phelps to provide better opportunities to the business to create meaningful and
greater job satisfaction to the employees. Dimello Coffee House is considered for the purpose of
this report in which it contains two parts that is a report and a brochure. Dimello coffee house is
an organization best known for their coffee and servicing centers of social attraction to the
people. The company has low number of stores and operations which shows that they are
considered any small business organization. This report contains capacity management of
Dimello coffee with the help of planning and allocating of resources to attain their business
objectives. There are various tools and techniques that are considered during planning and
allocation of resources and attaining business objectives and requires the company to follow
proper customer relationship management process. The second activity of the report helps to
provide accurate cash flow statement for a coffee House with break-even analysis which helps to
forecast the budgets for the company. It also helps to provide a critical evaluation of regulations
and legislations that are important for a small business and from which a small business cat
affected for their future development and changes.
MAIN BODY
Activity 1 (Brochure)
Critical analysis of capacity management by assessing the importance of planning and allocating
resources to achieve the business objectives
In order to manage capacity of an organization it is essential for a small business to give
importance to the planning and allocation of resources. This will help a small business to achieve
their business goals and objectives and effective manner with the help of proper directions. In
case of Dimello coffee company, they are also required to consider some important parts of
management so that they can able to plan and allocate the resources and effective managers and

achieve their goals and objectives. This allocation of resources and different departments of the
company are explained below:
Financial Resources: Funding is the most crucial component to consider when beginning a
business. The financial resources that may be accessed more easily from a number of different
sources. This might come from the founder of the Dimello Coffee Company's personal accounts.
As a result, some financial institutions, friends and family, and private investors may be able to
guarantee bank loans and money on credit.
Human resources: Employees play a vital part in an organization's success because they offer
their skills and talent to achieve great outcomes. Human resource departments have a larger role
in terms of hiring potential workers. As an HR manager, an individual had the opportunity to
recruit suitable individuals who can contribute to productivity.
Physical resources: To compete in a competitive market, any firm need physical resources.
Small businesses, on the other hand, require physical resources such as improved workplace
infrastructure, tools and equipment, and telephonic facilities to educate successful marketing
materials.
What should be considered when planning and allocating resources to achieve business
objectives
There are various points that needs to be considered by Dimello coffee company during
the planning and allocation of resources to attain their business objectives. The tools and
techniques will be used by the company for this planning and allocation that are given below
from the perspective of Dimello coffee company:
Gathering right information: It is a method of gathering as much data as possible in order to
make better resource allocation decisions. If Dimello Coffee Company has a strong
understanding of resources, they can readily incorporate it into their work or any project. They
also need to gather knowledge on a certain resource that they will employ in their firm.
Effective visualize data: It is a method of gathering as much data as possible in order to make
better resource allocation decisions. If Dimello Coffee Company has a strong understanding of
resources, they can readily incorporate it into their work or any project. They also need to gather
knowledge on a certain resource that they will employ in their firm.

An explanation and critical evaluation of the customer relationship management process at all
stages
Customer relationship management process refers to a process that has been used by an
organization to manage their relationship with their customers with the help of better interaction
with them. Generally every organization follows customer relationship management to make
effective communication with their customers which helps the company to retain their loyal
customers with them. Being a small organization the mellow coffee company also uses customer
relationship management process which helps them to maintain their records and target them in
better manner for the next project. There are various stages that are related to the process of
customer relationship management for loading Dimello coffee company are explained below
Generate brand Awareness: In the first app of customer relationship management the company
is required to locate their products in the market with the help of battery introduction provided to
their customers. In order to generate brand awareness Dimello coffee company uses
demographic aspects interest and different channels of communication to identify the target
audience of the company. The company has divided their customers and similar groups with the
help of their interests and demographic area which helps them to identify their right customers to
target in the market.
Acquire leads: The Company should follow customer relationship management process from
the initial level so that they can have an effective business structure and we able to measure the
pros and cons of customer behavior in the market for their better achievement of goals and
objectives.
Provide Quality of Customer: This stage of customer relationship management process helps
coffee company to identify the role of quality of product to the customers and provide quality
coffee to their customers so that they can attracted towards the company again and again and
became their loyal customers.
Convert leads to customer: According to the stage of customer relationship management
process the mellow coffee company is required to identify their potential customers and convert
them into leads so that they became their paying customers. The company has an opportunity to
use various tools that will help them in lead process and identify better opportunities in the
market to convert strangers into customers for the company.