Small Business Management Report: Beauty Salon Market Analysis

This report provides an overview of a proposed beauty salon business in the UK, focusing on its establishment, competitive strategy, and target market. The salon aims to attract young adults (21-35 years old) by offering organic cosmetic products and a range of services, including face washes, shampoos, conditioners, body massages, hair dressing, coloring, and spa treatments. The report highlights the salon's competitive advantages, such as the use of organic products and a warranty on services. The business will focus on female clients, understanding their interest in beauty and fashion. The salon plans to differentiate itself from competitors by offering quality services at affordable prices, thereby gaining a significant market share. The report also discusses the specific products and services the salon will offer, emphasizing their unique selling points, such as organic and chemical-free cosmetics and specialized services for various needs, including pre-wedding stress relief through massage.

Small Business Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of corporation and explanation of how it competes within its sector.....................1

INTRODUCTION
This has been observed that small businesses are constantly enhancing in the United
Kingdom. Such companies are facing several kinds of problems at the time of establishing any
newer business since they are having lack of experience and do not comprise for information
regarding various stakeholders. Current report is describing about the establishment of a new
small organisation which is a “Beauty salon”. In this project, general background of this
commerce is going to be discussed and will tell that how it is competing with other salons within
fashion industry.
Background of corporation and explanation of how it competes within its sector
Chosen business is a Beauty Salon which is offering the best quality services to their
civilians existing in UK. The reason for selecting this beauty sector is that it is having a
marvellous scope and one can earn huge sum of profits from running such kind of organisation.
Beauty salon wishes to build its empire in the regional areas of UK. The owner is having its
primary aim to emphasis on the young generation (in between 21 to 35 years old) of this country.
They will provide merchandises and services at affordable prices so that a large number of
people would get attracted towards these cheap and the best services. In addition to this, salon is
focussing more on female users since it has been found from a survey that these groups are more
interested towards the fashion world. They used to keep all information in context of beauty tips
and search for better options in order to improve their personality or physical appearances. This
Beauty salon is providing different types of organic cosmetic items along with several services.
This enterprise is providing following products and services which are making them different in
comparison to their rivalries and helps in gaining competitive advantages:
 Face wash: Organic face washes will be provided to users which would be free from
different kinds of chemicals that would harm the delicate skin of men as well as women.
Apart from this, for both; clients (that is male and female), this commodity is different
since quality of skin of both of them is contrasting in nature. The body covering of males
is somehow tough. While, on the other hand, in case of females, it is delicate, sensitive
and soft. Thus, this company has manufactured their products by considering the same so
that no one would face any type of issue after applying this on their face or other external
part of their body.
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 Shampoo and conditioners: In addition to above one, the best quality shampoos as well
as conditioners are also being prepared within Beauty salon. The main motive is to
maintain the nature lustre and softness of hairs of the potential consumers. Normally,
such goods which are supplied by other companies are not of good quality since they use
numerous chemicals in this. It in turn this completely destroys the natural appearances as
well as quality of human hair. Besides this, it also starts falling in large quantity.
Therefore, by keeping these negative impacts, the mentioned organisation is trying to
design chemicals free or use that in very less amount.
 Body massage: Beauty salon is offering good body treatments by giving massage in
order to improve the quality of physical structure of users. This has been surveyed that
before marriage, couples feel a lot of unwanted stress as they think that they are moving
into a newer surroundings. Thus, for releasing this kind of pressure, company is
supplying a relaxing body massage which assists them from relieving wedding
nervousness and helps in rejuvenating themselves. During massage, aromatic oils are
being utilised along with the scrubber.
 Hair dressing, colouring and spa: This venture will provide the best quality services
such as hair spa, colouring and dressing that would give customers silky and soft hair.
Colouring of hair may show glow and freshness. From this, undesired grey and white
hair will be unseen. The shades are going to be offered in several colours that are black,
burgundy, brown, red, etc. These services which are being offered by other corporations
are of high rates and there is also no guarantee in terms of quality. For example, various
complaints are coming from the side of citizens that colour of their hair is getting dull in
very less days. But our Beauty salon is giving warranty along with assurance card
wherein, it is mentioned that if any of the complaints are being received from goods and
services which were provided within fixed time interval then that service or product will
be delivered at free of cost.
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