The assignment details the background of a beauty salon and how it competes within its sector. The company provides organic cosmetic items and services such as face wash, shampoo, conditioners, body massage, hair dressing, colouring, and spa. It focuses on young females and offers affordable prices to attract customers.
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Small Business Management
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Table of Contents INTRODUCTION...........................................................................................................................1 Background of corporation and explanation of how it competes within its sector.....................1
INTRODUCTION This has been observed that small businesses are constantly enhancing in the United Kingdom. Such companies are facing several kinds of problems at the time of establishing any newer business since they are having lack of experience and do not comprise for information regarding various stakeholders. Current report is describing about the establishment of a new small organisation which is a “Beauty salon”. In this project, general background of this commerce is going to be discussed and will tell that how it is competing with other salons within fashion industry. Background of corporation and explanation of how it competes within its sector Chosen business is a Beauty Salon which is offering the best quality services to their civilians existing in UK. The reason for selecting this beauty sector is that it is having a marvellous scope and one can earn huge sum of profits from running such kind of organisation. Beauty salon wishes to build its empire in the regional areas of UK. The owner is having its primary aim to emphasis on the young generation (in between 21 to 35 years old) of this country. They will provide merchandises and services at affordable prices so that a large number of people would get attracted towards these cheap and the best services. In addition to this, salon is focussing more on female users since it has been found from a survey that these groups are more interested towards the fashion world. They used to keep all information in context of beauty tips and search for better options in order to improve their personality or physical appearances. This Beauty salon is providing different types of organic cosmetic items along with several services. This enterprise is providing following products and services which are making them different in comparison to their rivalries and helps in gaining competitive advantages: Face wash: Organic face washes will be provided to users which would be free from different kinds of chemicals that would harm the delicate skin of men as well as women. Apart from this, for both; clients (that is male and female), this commodity is different since quality of skin of both of them is contrasting in nature. The body covering of males is somehow tough. While, on the other hand, in case of females, it is delicate, sensitive and soft. Thus, this company has manufactured their products by considering the same so that no one would face any type of issue after applying this on their face or other external part of their body. 1
Shampoo and conditioners: In addition to above one, the best quality shampoos as well as conditioners are also being prepared within Beauty salon. The main motive is to maintain the nature lustre and softness of hairs of the potential consumers. Normally, such goods which are supplied by other companies are not of good quality since they use numerous chemicals in this. It in turn this completely destroys the natural appearances as well as quality of human hair. Besides this, it also starts falling in large quantity. Therefore, by keeping these negative impacts, the mentioned organisation is trying to design chemicals free or use that in very less amount. Body massage: Beauty salon is offering good body treatments by giving massage in order to improve the quality of physical structure of users. This has been surveyed that before marriage, couples feel a lot of unwanted stress as they think that they are moving into a newer surroundings. Thus, for releasing this kind of pressure, company is supplyingarelaxingbodymassagewhichassiststhemfromrelievingwedding nervousness and helps in rejuvenating themselves. During massage, aromatic oils are being utilised along with the scrubber. Hair dressing, colouring and spa: This venture will provide the best quality services such as hair spa, colouring and dressing that would give customers silky and soft hair. Colouring of hair may show glow and freshness. From this, undesired grey and white hair will be unseen. The shades are going to be offered in several colours that are black, burgundy, brown, red, etc. These services which are being offered by other corporations are of high rates and there is also no guarantee in terms of quality. For example, various complaints are coming from the side of citizens that colour of their hair is getting dull in very less days. But our Beauty salon is giving warranty along with assurance card wherein, it is mentioned that if any of the complaints are being received from goods and services which were provided within fixed time interval then that service or product will be delivered at free of cost. 2