Spotlight on Style: Small Business Management & Financial Analysis

This presentation provides an overview of the small business management strategies employed by 'Spotlight on Style,' a clothing line based in London, UK. It includes an executive summary highlighting the company's competitive advantages and efficient resource allocation. The presentation details the business's structure, target market (men, women, and kids from middle and upper-middle-class segments), and value proposition centered around high-quality products. It also touches upon the importance of intellectual property, strategic relationships, and financial reserves. The analysis extends to the company's financial documents, including the profit and loss statement and balance sheet, culminating in a conclusion that emphasizes the need for market identification and resource optimization. The appendix provides a summary of the key aspects of the business, including its operational procedures, legal structure (sole proprietorship), and marketing strategies (utilizing the Four P's), and its management and personnel structure.

SMALL
BUSINESS
MANAGEMENT

TABLE OF CONTENTS
◦ INTRODUCTION
◦ EXECUTIVE SUMMARY
◦ BUSINESS DESCRIPTION AND STRUCTURE
◦ FINANCIAL DOCUMENTS
◦ PROFIT & LOSS STATEMENT
◦ BALANCE SHEET
◦ CONCLUSION
◦ REFERENCES
◦ APPENDIX

INTRODUCTION
◦ Small businesses operate on smaller scale and require less capital for their operations.
◦ This presentation is in relation to start up of clothing line which operates on small scale initially. It
includes background of company with its competitive advantages and financial highlights.
◦ This presentation also includes description of business and its structure along with market research and
strategies.

EXECUTIVE SUMMARY
◦ The new small business launched is “Spotlight on style” which will be located in London, UK. This is a
clothing brand which offer clothes for men, women and kids.
◦ There are many competitive advantages which can be enjoyed by new businesses like they can target
niche market, they can employee fresh and talented employee who can contribute in growth, they
achieve more growth exposure by innovating new techniques and ideas.
◦ Spotlight on style allocate their financial resource in efficient way which helps in proper utilisation of
resources.

BUSINESS DESCRIPTION AND STRUCTURE
◦ Spotlight on style is a clothing line business which targets men,
women and kids of society. Spotlight on style manufacture
products for middle class and upper middle class segment of the
society.
◦ Spotlight on style arrange warehouses to store their inventory so
that they use materials according to their requirements.
◦ This makes their operations efficient and effective. Spotlight on
style provide value proposition to their customer by providing
them best quality products.

Contd.
◦ Spotlight on style owns intellectual property which includes
inventions, ideas, secrets and creations which helps business in
competing with others in the market.
◦ Spotlight on style maintain strategic relationship with other
marketers so that they can share resources to expand their business
which further helps in growth and development. This will minimize
the threat of competition in the marketplace.
◦ Management should create reserves for future so that they can use that
money in their difficult times. Spotlight on style generally maintain
receipts and statements to identify their necessary and ordinary
expenses.

FINANCIAL DOCUMENTS

PROFIT & LOSS STATEMENT

BALANCE SHEET

CONCLUSION
◦ From the above report, it can be concluded that small business operates on small scale with limited
resources.
◦ To run the business, marketers need to identify the market and analyse the best resources for the
enforcement of operations.
◦ They followed legal business structure which helped in better coordination and communication among
different employees.

REFERENCES
◦ Baker, H.K., Kumar, S. and Pandey, N., 2021. Thirty years of Small Business Economics: A bibliometric
overview. Small Business Economics. 56(1). pp.487-517.
◦ Barbosa and et.al., 2020. Sustainable strategic management (GES): Sustainability in small
business. Journal of Cleaner Production. 258. p.120880.
◦ Berry, C.T. and Berry, R.L., 2018. An initial assessment of small business risk management approaches
for cyber security threats. International Journal of Business Continuity and Risk Management. 8(1). pp.1-
10.
◦ Inkon, K., 2019. A cross-sectional study on the relationship between business plan, entrepreneur type,
development stage and profitability of US SMEs. Academy of Entrepreneurship Journal. 25(1). pp.1-21.

APPENDIX
Executive summary A clothing brand is setup in London named-Spotlight on style. This store targets men, women of young age and kids. They include
different functional departments handled by expert and skilled employees. As a result of start up they enjoys more growth exposure and
various competitive advantages. Management of Spotlight on style formulate various strategies which minimize the risks and threat.
Business description and structure. Spotlight on style follow a particular procedure to manufacture clothes which includes forecasting and surveys of marketplace. Their
legal structure is sole proprietorship because it is fully owned by single owner. They take necessary steps to control extra expenses and
administrative costs and maintain strategic relationship in the market which reduces future risks.
Market research and strategies This identifies the problems which are hampering the operations of Spotlight on style. They focus on the strategies which increase the
sales. Four P's of marketing mix is used by them which includes advertisements and public relations. They increase their accessibility
and reach which help in profit maximization. They formulate plans to cope up with competitors.
Management and personnel Management and personnel of Spotlight on style comprises people like manufacturers, forecasters, finance experts, designers and sales
persons who coordinate with each other to produce effective outcomes. Management helps organisation in planning, organising and
directing employees. They also train their employees according to the requirements.