Small Gym Business Plan Report

Added on - 22 Jul 2020

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SMALL GYM BUSINESS
TABLE OF CONTENTSINTRODUCTION...............................................................................................................1TASK 1..............................................................................................................................1Part A – Town Club Business Plan...............................................................................1Part B – Objectives of the new business.......................................................................2TASK 2...............................................................................................................................3PESTLE Analysis of Town Club....................................................................................3TASK 3...............................................................................................................................5Part A - Defining Launch Event of Town Club...............................................................5Part B- Producing a budget for the event......................................................................6TASK 4...............................................................................................................................6
INTRODUCTIONThe essay incorporates a new business plan which will target young generationsincluding students and fitnessfreaks. The business will be a small gym owned andoperated by a sole person or proprietor. The TOWN CLUB, a newly opened gymlocated in the Holborn district of London catering to fulfil the needs of people sufferingfrom obesity.TASK 1Part A – Town Club Business PlanBusiness IdeaBusiness idea is to start a gym with modern equipment and facilities which willcater to the needs of people focusing on their fitness through atomistic development ofhealth by physical exercises as well as mental relaxation through meditation and yoga.The idea behind opening a gym is all about providing a fitness studio for people whorequire to maintain a healthy living irrespective of losing or gaining weight.Business Type and LocationTown Club is the name of the Gym and since it is a newly opened business, it isbased on private ownership owned by Steve Mackinson (Kotler, 2010). The businesswill be a limited liability company with 35,000 pounds of investment done initially. Theother employees and staff will be hired on salary basis. The Gym will emphasize onsound health and body of their customers. The location of Town Club is prepared to belaunched in Holborn London at the centre of the city as it has the major footfall as wellas this is easily accessible at any time. The gym will operate for 24 hours every day inthe guidance of gym trainers.Competitors and their strategiesCompetitorsPlan of ActionFee structure per sessionEquinoxGoal driven training£70.001 RebelQuick results£52.00Embody Fitness12 weeks bodytransformation£77.001
Thus, the perfect idea behind opening a gym in the city centre having toughcompetition from the above three strong gymnasium is that the Town Club has a focuson providing a healthy and sound body rather than fit body. The USP of Town club as itwill position itself as gaining a healthy body both physically and mentally to attractcustomers to join the gym. The fees per session will be minimum as the gym needs tograb customers and will account to £67 per session.Part B – Objectives of the new businessGoals and Objectives of Town ClubPositioning itself as a gym focusing on development of sound health therebygaining or reducing weight as required by the customer.The gym will operate for 24 hours every day rendering assistance services bytrainers and instructors (Fitzroy and Hulbert, 2015).The location is centre of Holborn as it has the major footfall of people and iseasily accessible.The vision is to be the best fitness studio and the mission is to fulfil the needsofpeople in a span of one year thereby having around a set of 300 customers.To have a revenue of around 110,000 British Pounds for the first year which willhave an average increase of 16 % per year afterwards.The aim is to recover total expenditure incurred on the commencement ofbusiness in a span of 3.5 years from the profits and revenue earned.Another motive is to settle all the running costs and overheads in the initial yearitself.The goal is to multiply the fitness studio in other cities and areas in the coming 10years.Structure of Town clubOwnerSteve MackinsonPersonalTrainersGoldy SmithDavid MckinsyRodger KarlMichelle BrickDiana ZoriaGym InstructorStacy BrownBenjamin SmithLegal entity & ownership2
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