Developing a Retail Store and Motel Business Plan for University Area

This document presents a business plan for establishing a small-scale retail store with a motel component near a university, aiming to cater to the increasing needs of students for convenient access to products, drinks, and groceries. The plan highlights the benefits of the generated ideas, including providing affordable products starting from $50, solving the problem of students traveling long distances for necessities, and offering free Wi-Fi. It identifies the problem of limited retail options and motel availability near the university, proposing the store and motel as a strategic response to create employment, provide high-quality goods and services, generate profit, and enable students to save money. The conclusion expresses confidence in the profitability and effectiveness of the business with adequate funding.

Introduction
•Being around university has indicated
that there is need for a motel and
retail store to cater for the increasing
needs of students (Hall et al, 2018.
•The establishment of a small scale
retail store that has a small motel will
ensure that students are provided
with the relevant product, drinks, and
groceries in a convenient manner.

•This will not only ensure that the students are
not only provided with a place where they can
sit up and catch up with their friends but also
enable the business to become profitable.
•The development of a small scale retail store
and a small motel will provide employment
opportunities to some people.

Benefits of Generated Ideas, Solutions, and
Innovations
•The ideas that have been generated will play a
significant role in ensuring that there is the
development of a new business entity of a small
retail store and a small motel that will deal
with the delivery of products (Koukios et al,
2018).
•It will present an opportunity for the students
and the general public to get access to
products that are cheaply priced right from $50
thus enabling them to save.

•This business idea will offer a genuine solution
to students who have been finding it difficult to
travel long distances in order to get their
favorite foods, drinks, and groceries (Kopnina,
& Blewitt, 2018).
•The innovation that will entail the installation
of free Wi-Fi will present customers with an
opportunity to catch up on various media
platforms and download any contents on their
personal and academic websites free of charge.

Business case components, Concepts, and
Theoretical Treatments
The Problem
•The Small Scale Retail Stores were established
to cater for the needs of students and outsiders
who encounter problems accessing retail
products.
•The students have to travel long distances in
order to get a motel (Lubberink et al, 2017).
•There is also unavailability of retail products
around the university hence the need of
establishing a small retail store to cater for the
needs of students and outsiders.

The Benefits
•Creation of employment opportunities for
people.
•Provision of high quality goods and services.
Creation of profit for the owners and the
shareholders.
•Enable students to save money as a result of a
reduction in the traveling distance.

Strategic Response
Establishment of the small retail store and
motel near the university will quite ultimately
enable the business to thrive and make profits.
Students will ultimately get a nice place to
hang out with cheap prices starting from $50.
The ability to meet the needs and expectations
of customers will quite definitely enable the
business to easily cater for its operational costs
thus make profits.

Employing highly qualified employees in the
new firm will enable it to ensure that high
quality products and services are delivered to
its customers (Bocken, 2017). This will make
them come again.
Selling fresh and high quality products will
make the new company’s customers become
loyal and thus enhance business continuity

Conclusion
•We are confident that given the funds, we shall
establish a business that is quite profitable and
which will effectively cater for the needs of its
customers.

References
Bocken, N., 2017. Business-led sustainable consumption
initiatives: impacts and lessons learned. Journal of
Management Development, 36(1), pp.81-96.
Hall, J., Matos, S., Gold, S., & Severino, L. S. (2018). The
paradox of sustainable innovation: The ‘Eroom’effect
(Moore’s law backwards). Journal of Cleaner Production,
172, 3487-3497.
Kopnina, H., & Blewitt, J. (2018). Sustainable business:
Key issues. Routledge.
Koukios, E., Monteleone, M., Carrondo, M. J. T.,
Charalambous, A., Girio, F., Hernández, E. L., ... &
Zabaniotou, A. (2018). Targeting sustainable
bioeconomy: A new development strategy for Southern
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Lubberink, R., Blok, V., van Ophem, J. and Omta, O.,
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