Business Venture Planning for Distributing Smart Watches in Australian Market

BUSINESS VENTURE PLANNING

Background of the Project
• The project will be developed considering the market
situation in Australian market for opening a business which
would be distributing Smart watches
• The project would be using different tools such as
breakeven analysis, capital budgeting techniques, financial
statement analysis for this assessment.

Economic Analysis of Australia
• Australia is considered to be one of the developed countries
in the world and has an effective market situation.
• The economy is technologically advanced and therefore
there is a lot of opportunity of establishing a business.
• The demand in Australia is more for smart watches than
smart phones which is the main reason why the economy is
considered to be favorable for the business.
• The country is able to achieve economic growth and the
same is shown to be 3.1% in current year

Scope of Business
• The demand for smart watches has significantly increased
and the same are nowadays preferred more than a smart
phone (Bruno, 2015)
• Some of the gadgets of smart watches has already caught
the imagination of the consumers by providing good
graphics game, portability, calling features. In addition to
this, the demand for smart watches is also increasing
mainly because fashion trends in the country.