CIS8000: XZ App - Mobile Application for Advertising Agency Employees

This presentation outlines the concept of the XZ App, a smartphone application proposed for XZ Pvt. Ltd, an advertising agency. The presentation, delivered by the IT Department Manager, addresses challenges such as fragmented technology, lack of transparency, and difficulties in tracking freelancers. The app aims to improve communication, productivity, and customer satisfaction by providing real-time information, tracking employee records, and enhancing overall business operations. The presentation includes an overview of the advertising industry, the agency's background, business drivers, target audience, functional and non-functional requirements, and a prototype of the app's interface, including login, profile, attendance tracker, performance, customer details, and upcoming events screens. The conclusion emphasizes the potential benefits of the app, including improved employee performance and enhanced customer satisfaction. References to related literature are also provided.

Advertising Agency

Introduction
This presentation gives an explanation of how a
Smartphone application will benefit an
advertisement agency called XZ Pvt. Ltd.

About the Advertising Industry
The advertising industry is a blooming industry
where creativity plays the most important
role (Moriarty et al. 2014).
The businesses involved in this industry deals
with creating and handling advertisements
for various customers (Katz 2016).

About XZ Pvt. Ltd
The name of our advertising agency is XZ Pvt.
Ltd. This agency was founded in the year
1980. This agency has seen a lot of growth
and profit with the passage of time. Our
headquarters is located in Los Angeles. Our
company helps to create connection between
brands and their target audiences (Andrew
and Shimp 2017).

About the IT Department
This is the department of Information
Technology. This department is also known to
be the creative department in the company. It
is one of the most important departments of
the company. This department deals with all
the technical matter of the agency. In this era
of growing technical demands and needs, IT
department plays the major role in
generating revenue and profit.

My Role
I am the Manager of the IT Department. I am
responsible for taking decisions on behalf of
the entire department. It is my duty to find
out if there is any technical fault in the entire
organization and resolve it as soon as
possible. I am also responsible for building
any applications that will help the employees
of the organization and improve their
productivity (Hao et al. 2013).

Challenges that our agency is facing
We have a fragmented approach towards
technology (Holla and Katti 2012).
Employees and executives of the company
are suffering.
There is no transparency.

Tracking freelancers become difficult.
Accessibility of information is difficult.
We are unable to gain visibility into the
business.

Basic Concept
A Smartphone mobile app will be able to solve
the issues faced by our advertising agency. It
will improve the communication and
productivity of the organization in an
effective manner (Mithas et al. 2012). The
name of the recommended Smartphone
application is XZ App.

Business Drivers
Business drivers are known as essential
resources and processes that are required for
any business to remain stable and grow in
future. There are several competitors in the
market of advertising agencies. In order to
sustain and survive in this industry, XZ Pvt.
Ltd needs to have a strong technical base.
Important Business Drivers are:
Growth in the IT industry

Customer Satisfaction
Quality and efficiency
Speed
Dynamic Offerings
Compete from anywhere

Benefits
Communication
 Real time information
Track employee records
Employees stay well informed
Improved Productivity
Competitive Advantage