Strategies for Growth and Development of SMEs

SME

Cover Content
• Introduction
• Background
• PESTEL Analysis
• SWOT Analysis
• Porters Five Force
• Refection
• Conclusion
• References

Introduction
• It is crucial for enterprise to develop better and effective strategies for growth
and development of business.
• There are different factors that affect decision making and strategies of
organisation. Chosen company for this presentation is Airdri Ltd.
• This organisation was developed in 1974 by Peter Philipps and Peter Allen.
Airdri is an SME company is conducting business activities in UK market sector.

Background
• Airdri company is performing business activities in SME sector and providing
high quality products and services which is as per preference of customers. It is
essential for organisation to take better and effective strategies that will lead to
growth and development of business.
• There are different ways through which organisation which respective
organisation can develop it business process and gain competitive advantage over
other rival companies.

PESTEL Analysis
• It is essential for SME company to use PESTEL analysis for
better decision making that will lead to growth of business.
This model is very supportive in strategic plan in order to
expand business and its activities. PESTEL is cost effective
method that needs to be used by company for gaining deeper
understanding about several external factors.

Political factor
• This factor of external business environment will have significant impact on
business. Political factor consist of range of government rules and regulation.
Trading tariffs, restrictions and so on.