Executive summary on SME - Red Carnation Hotel
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Added on 2020-01-07
Executive summary on SME - Red Carnation Hotel
Added on 2020-01-07
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SME Project
Executive SummaryIn this modern world, there are different set of issues that are faced by businessoperations due to which firm gets negatively affected. There are many factors that affects theperformance and growth of the organization. Among which employees play vital role inoperating and conducting business activities. In this context, it is essential to make sure thatappropriate steps can be take through which workers put on their full efforts to achieveorganizational goals and objectives. Further, there are different aspects that are considered bycustomers through which they get satisfied. For this process workers skills and capabilities effectin an positive manner. This research is over Red Carnation Hotel that will enable to understandthe employee's motivation in enhancing customers satisfaction level. This research will help toidentify the concept of motivation and customers satisfaction. Further, it includes impact ofemployees motivation in raising customer satisfaction at Red Carnation Hotel. As per the findings, it has been identified that employee's motivation is important in orderto raise satisfaction level of customers. Further, cited firm should make use of motivationaltheories like Maslow's hierarchy of need. Further, by providing workers with training will help toraise confidence level and performance.
Table of ContentsExecutive Summary.........................................................................................................................2Chapter 1: Introduction....................................................................................................................11.1 Project Rational.....................................................................................................................11.2 Current Situation...................................................................................................................11.3 Aim and Objectives...............................................................................................................1Chapter 2: Literature Review...........................................................................................................1Chapter 3: Research Methodology...................................................................................................4Chapter 4: Data Analysis.................................................................................................................6CONCLUSION................................................................................................................................8RECOMMENDATION...................................................................................................................9Reflective Report.............................................................................................................................9REFERENCES..............................................................................................................................10Appendix........................................................................................................................................12Questionnaire............................................................................................................................13
Chapter 1: Introduction1.1 Project RationalThere are many organizations that deliver their customers with similar products andservices. These companies makes use of different set of strategies that help them to attract moreand more customers. The aim issue on which research conducted is due to diverse set of issuesand problems that are faced by customers towards the services that are delivered to them. One ofthe main reason for this issue is lack of satisfaction level of customers because of which firm failto achieve their goals and objectives.1.2 Current SituationIn this current research, Red Carnation Hotel is taken into consideration. This is a smalland medium scale enterprise that is developing their market by delivering high quality services.They are facing issues in related with customers satisfaction. In cited firm, employees are givenwith lot of work and this is raising demotivation level. 1.3 Aim and ObjectivesAim:“Does employee motivation essential in enhancing satisfaction level of customer? A casestudy on Red Carnation Hotel.”Objectives:To understand the concept of motivation and customer satisfactionTo identify the link between motivation and satisfaction to customers. To understand the impact of employee motivation on customer satisfaction at RedCarnation Hotel.To make recommendation which will raise motivation level of employees.Chapter 2: Literature ReviewThis is an essential part in which this help to understand different set of researches thatare conducted. It will help to come up with appropriate outcome for the current research. According to Frey, Bayón and Totzek, (2013) customers satisfaction is a stage in whichservices users get all the needs and requirements fulfilled with the products and services that aredelivered by organization. There are certain expectations which customers have towards theservices and products. It is essential to make sure all these expectations are satisfied, when these1
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