Impact of SMM on Consumer Decision Behaviour in Hospitality Sector: A Study on Marriott

RESEARCH PROPOSAL

Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the study.............................................................................................................1
Research aim and objectives.......................................................................................................1
Research questions......................................................................................................................1
Rationale.....................................................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................2
Research type..............................................................................................................................2
Research approach......................................................................................................................2
Data collection............................................................................................................................2
Sampling.....................................................................................................................................3
TIMELINE.......................................................................................................................................3
REFERENCES................................................................................................................................5

TOPIC
To evaluate the impact of SMM over decision behaviour of consumers in context of
hospitality sector- A study on Marriott.
INTRODUCTION
Background of the study
As per current scenario, The hospitality sector in the UK is expansing in very rapid
manner which contributes major part among the economic and overall development of the
country (Theocharidis and et.al., 2020). With this, the rise in technological advancements also
has been done and for this companies adopts more of social media marketing platforms to
represent their offered services. For the current proposal, Marriott has been selected which offers
luxuries services. Furthermore, the study will also highlight varied tools and techniques which
appropriately able to evaluate the topic.
Research aim and objectives
Aim
The aim of this current study is to investigate the effects of social media marketing over
decision-making aspect of Marriott customers.
Objectives
 To create an understanding about the conception of social media marketing.
 To evaluate components that impact decision-making aspects of consumers in hospitality
sector.
 To analyse the determinant of SMM over Marriott customer decision-making.
 To propose strategies refer to SMM that optimistically impact decision behaviour.
Research questions
1. What is SMM?
2. Which components influence consumer decision in hospitality sector?
3. Up to what extent SMM influence Marriott decision-making?
1