Dynamic Strategy and Disruptive Innovation of Snapchat

Dynamic Strategy and Disruptive
Innovation of Snapchat
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Executive Summary
The survey explains the analysis of the stakeholder as well as the strategic development of the
stakeholders in Snapchat. At first, it is to identify the stakeholders of the Snap chat which consist
of different stakeholders of the Snapchat. A brief description, as well as the diagrammatic
representation, will help to know the role of the stakeholders in a better way. Diagrammatic
representation includes different stakeholders such as managers, owners, employees, customers,
suppliers, society, creditors, government and shareholders. Then the analysis of the stakeholder
explains the stakeholders that come under customers, management, influencers, and suppliers.
The same section consists of behavior analysis by their potentiality, competitive threat as well as
the actual behavior of the stakeholder. It also states the objectives of the stakeholder in achieving
their targets. The rest of the portion of the research provides concise information about the
generic strategy programs of Snapchat. The paper also recommends the four stakeholder group
by their appropriate strategy.
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Table of Contents
Introduction.................................................................................................................................................3
A. Identification of Stakeholders of Snapchat..........................................................................................3
B. Analysis of the Stakeholders................................................................................................................5
Behavior analysis....................................................................................................................................5
Motives....................................................................................................................................................6
C. Categorization of the Stakeholder and generic strategy programs...........................................................6
Classification of the Stakeholders in Snapchat........................................................................................6
Generic Strategy Programs......................................................................................................................7
D. Recommendations..................................................................................................................................8
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9
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Introduction
The basic aim of the survey is to evaluate the stakeholders and to explain their strategies. The
survey shows different stakeholders of Snap Chat and the brief explanation of each of the
stakeholders. It also focusses on the analysis of the stakeholders which includes the behavior
analysis as well as the motives of the stakeholders. Categorization of the stakeholders and the
generic strategic programs are the main points of discussion in this survey. The strategic plan
involves the four strategies that will be discussed in the study. The research intends to provide
four recommendations for each of the stakeholder group as well as the procedures that are the
most appropriate for the stakeholders.
A. Identification of Stakeholders of Snapchat
There are two types of stakeholders in Snapchat which has been explained in details, and they
are as follows:
Figure: Identification of Stakeholders
Source: (Dedeoğlu and Demirer, 2015)
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