Sustainable Strategies And Competitive Advantage

Running head: SNOW MONKEY
SNOW MONKEY: REVOLUTIONIZING THE ICE CREAM INDUSTRY
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SNOW MONKEY1
Executive summary
Effective strategies can help to attain business competency provided if the
execution is done appropriately. The study is also centered around this theme. It
talks about Snow Monkey, a United States-based Ice Cream maker. The ice cream
maker as found in the study did have a good study of the market. As a result, it
arrived at an idea to offer healthy ice creams to consumers. The effort was to take
advantage of growth opportunities. As found in the study, Snow Monkey followed a
‘Differentiation’ strategy. It did everything right from planning the strategies to
executing it. The ability to execute the idea was something that proved helpful for
Snow Monkey.

SNOW MONKEY2
Table of Contents
INTRODUCTION: A BRIEF OUTLINE OF SNOW MONKEY...............................................3
CENTRAL SECTION:..................................................................................................... 3
1. Explanation and critical analysis of the strategy of Snow Monkey......................3
1.1 Current strategy being used..........................................................................4
1.2 Current Competitive Advantage.....................................................................5
2. Provide recommendations for the future.............................................................6
2.1 Opportunities/directions/options for the other companies.............................8
2.2 Sustainable strategies and competitive advantage.......................................9
CONCLUSION.............................................................................................................. 9
REFERENCES............................................................................................................ 11

SNOW MONKEY3
INTRODUCTION: A BRIEF OUTLINE OF SNOW MONKEY
Snow Monkey is a US-based ice cream company. It began doing business in
the year 2017. It was different from traditional ice cream makers in ingredients to
be used in ice creams. It began tapping the rising opportunity in healthy ice creams.
Snow Monkey positioned its image as a maker of healthy ice creams. It offered a
variety of such products as paleo5 products made of plant-based ingredients. Snow
Monkey adopted a natural recipe to make ice creams free from allergens. The
mission of the company can be summarised as offering tasty but healthy ice creams
that are great for people as well as the environment. Snow Monkey intended to
fulfill the needs of the paleo community in the United States. It helped the company
to boost its sales. The company was later named as a Frontier in Food. The
recognition won it US$25,000 and mentoring from the Chobani's management
team. Currently, the operations got bigger as it expanded to 1,200 retail locations
(Snow-monkey.com, 2019).
CENTRAL SECTION:
This section does a critical analysis of the strategy of Snow Monkey. In doing
so it first talks about its current strategy. It later discusses the current competitive
advantage for Snow Monkey. It is followed by giving a few pieces of
recommendations for Snow Monkey’s future.
1. Explanation and critical analysis of the strategy of Snow Monkey