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Marketing and Advertising of the Sochi Winter Olympics (2014)

   

Added on  2019-11-25

11 Pages1799 Words139 ViewsType: 139
MusicPolitical Science
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Running Head: Sochi Winter Olympics 2014Sochi Winter Olympics 2014Event Management
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Sochi Winter Olympics 20141Table of ContentsIntroduction:....................................................................................................................................1Formation of the event:....................................................................................................................1Bidding............................................................................................................................................1Planning committee.........................................................................................................................1Olympic Park...................................................................................................................................1City Temperature.............................................................................................................................1Growing stage of the event:.............................................................................................................1Budgeting.........................................................................................................................................1Invitations........................................................................................................................................2Cultural Celebrations.......................................................................................................................2Marketing and Advertising..............................................................................................................2Sponsors...........................................................................................................................................2Telecommunication Security...........................................................................................................2Power infrastructure.........................................................................................................................2Transportation..................................................................................................................................2Staging of the event:........................................................................................................................2Torch relay.......................................................................................................................................2Opening Ceremony..........................................................................................................................3Participating Countries....................................................................................................................3
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Sochi Winter Olympics 20142Sports...............................................................................................................................................3Medals..............................................................................................................................................3Broadcasting and filming.................................................................................................................3Recommendations:..........................................................................................................................3Post-Olympic usage of the park.......................................................................................................3Exceeding budget.............................................................................................................................3Venue Selection...............................................................................................................................3Referencing:.....................................................................................................................................4
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Sochi Winter Olympics 20143Introduction:Olympic Games are leading international sporting events featuring competitions in diverse sports amongst athletes from over 200 nations. The event is conducted every 4 years withsummer and winter games being coordinated two years apart. Participating in Olympic Games is considered as the most important milestone of an athlete’s career. Winter Olympic 2014 was conducted in the city of Sochi in Russia from 7th till 23rd of February. This was the first time that Olympics was hosted in Russia after the Soviet union break up in 1991. A total of 98 events spanning across the discipline of 15 winter sports were executed. Till today, it is considered as the most expensive Olympic ever organized with a budget of $51bn. This essay will throw light upon the various stages of the event from its planning to growth and finally staging. Formation of the event:BiddingSochi was selected as the host city by a bidding process where South Korea and Australiawere first and second runner ups. After a lengthy process of various investigations, IOC makes the final decision on which city is best suited to host the games (Forbes, 2016).Planning committeeSochi was selected as the host city in July 2007. Post which the government formed the Sochi Organizing Committee to oversee the planning and execution of the event. One of the mostimportant tasks of the organizing committee is to ensure that every competition is held as per the rules of International Sports Federation. They need to make sure that before the event all the necessary and required installations have been in place and the athletes are provided all required amenities to play. Players participate in the games from different parts of the globe and hence lodging, transportation and medical assistance services are provided to them and their entourage. And lastly, drafting and submitting a report in two languages for public distribution within two years of the completion of the game (Olympic, 2017).
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