The Impact of Social Media Marketing on Fast Food Sectors

RESEARCH PROPOSAL
Name of the student
Name of the university
Author note

Table of contents
Topic:...............................................................................................................................................3
Chapter 1: Introduction....................................................................................................................3
Background of the research..........................................................................................................3
Problem statement........................................................................................................................3
Aim and objectives.......................................................................................................................3
Chapter 2: Literature review............................................................................................................4
Impact of social media marketing in emerging fast food industry..............................................4
Significance of social media marketing in gaining competitive advantage.................................4
Theoretical aspects of social media marketing............................................................................5
Chapter 3: Methodology..................................................................................................................5
Research philosophy....................................................................................................................5
Research approach.......................................................................................................................6
Research design............................................................................................................................6
Data sources and analysis............................................................................................................6
Time frame...................................................................................................................................6
References and bibliography:..........................................................................................................8

Topic:
The impact of social media marketing on fast food sectors: a case study on McDonald’s
Chapter 1: Introduction
Background of the research
Social media can be considered as the important element that can engage the professionals in
community relationship development process (Ahmad, Musa and Harun 2016). Especially in the
professional field, the social media platforms like Instagram, Facebook and others can promote
the service in cost effective manner. Analyzing the emerging competitiveness in the global fast
food sector, it has been identified that generating the better growth in the market, social media
presence has become necessary for the companies.
Problem statement
McDonald’s Germany has recently decided to bring digital development as well as maintaining
the individualism, in order to sustain in the competitive business environment. Being a modern
progressive company, maintaining the high popularity in the market, high influences of social
media, it is important for the company to promote its services through social media platforms
(Bhardwaj and Bharadwaj 2017). In the 21st century, influence of social media has become
essential for the marketing context. Especially the fast food companies like McDonald’s, which
has developed its strong popularity in the market, needs to enhance its existence in the social
media platforms for getting connected with the customers directly.
Aim and objectives
The aim of this research paper is to analyze the social media on generating the high market
growth. By continuing this, the research paper will focus on identifying the marketing challenges