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Social Marketing and Social Change: PDF

   

Added on  2021-06-17

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Running head: SOCIAL MARKETINGSocial marketingName of studentName of UniversityAuthor note
Social Marketing and Social Change: PDF_1

1SOCIAL MARKETINGThe research article is based on the various effects created by the formulation ofmarketing strategy and its impact on the business performance. According to Ramaseshan, Ishakand Kingshott (2013), the business performance depends on the marketing strategies andapproaches undertaken, which assists in identifying the targeted market segments, understand theneeds of clients in those segments and develop business operations and processes for selling anddistribution of products and services along with enhanced customers’ services for keeping themsatisfied (Ramaseshan, Ishak and Kingshott 2013). One of the major contributions to marketingis based on the assessment of organization’s internal and external market environment, whichcan enable developing the right marketing strategy to influence business performance. Theformulation of strategies is based on analytical capability and with the involvement of marketingmanagers; the execution of marketing strategies will be appropriate. There is a link between theoperational environment of the organization and the inputs and controls, which are responsiblefor contributing to the marketing field. From the article presented by Ramaseshan, Ishak andKingshott (2013), technological changes within the market and inputs of data along withassumptions made, constraints and market related data also improves the viability of marketingstrategy. The competitive markets are assessed to develop a relevant marketing strategy,furthermore ensures feasibility study about whether the firm can successful survive in thecompetitive business environment or not (Lefebvre 2013). The knowledge acquisition, share orexchange and workplace integration with various legislations, laws, rules and regulations are alsoresponsible for implementing the right marketing strategy.A positive and innovative culture can create higher level of engagement, furthermoreformulate effective marketing strategies and create higher autonomy level as well. One of themost important persons associated with the providing of support includes higher top
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