Social Marketing Plan for Cafe Pod Coffee Co.

Social marketing plan

Contents
Executive summary..........................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing plan.....................................................................................................................1
Marketing Audit...................................................................................................................2
Objectives..............................................................................................................................4
Target audiences...................................................................................................................5
Selecting social media zones and Vehicles..........................................................................5
Creating experience strategy using selected Zones...........................................................6
Establishing Activation plan................................................................................................7
Managing and measuring budgets & controls...................................................................7
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8

Executive summary
The social media marketing plan is summary of everything of making plan to do and hoping
to achieve on social media. The plan helps in guiding the actions and supports in knowing its
success or failure. The company can create social media marketing plan by following of several
steps such in context to café pod coffee such as choosing social media marketing goals which
aligns to business objectives, learning about target audience, knowing competitors and doing
social media audit to known social networks, comparing social media presence with competition.
The social media content is created and profiles are improved at last performance is tracked and
social media strategy is tracked accordingly.

INTRODUCTION
The social marketing defines approach which take use of commercial marketing
strategies for driving change in behaviour around social issue. The developing of social media
marketing plan helps in being more strategic and audience which puts focus on communication
efforts and better results are achieved. It is designed for creating the social change by taking use
of traditional and digital marketing techniques. The social marketing helps in selling behaviour
or lifestyle which benefits society for creating the desired change. The well-execution social
marketing plan helps in capturing attention, spreads awareness through creativity and emotion
(Chen, and Chiu, 2021). It takes use of commercial marketing principles and techniques for
improving the welfare of people. The use of social marketing helps organisation in identifying
audience by taking sue of several platforms. The companies market and promote their products
and services through social marketing plan. For the report Café pod coffee. co is taken into
consideration which is SME. It is industry of food and beverages established in 2011 located
London, UK. The company offers quality coffee for adventurous coffee drinkers to enjoy at
home. It is was founded by Peter Grainger and Brent Hadfield. It is available in all the major
supermarket and online retailers. The report will cover the marketing audit of current situation,
objectives, target audiences. Moreover, marketing plan will cover social media Zones and
creating experience strategy and activation plan. It will also cover measuring & managing
budgets and controls.
MAIN BODY
Marketing plan
The marketing plan defines the advertising strategy which helps business in
implementing to sell its product or services. The marketing plan in organisation helps in
determining the target audience, how to reach them, and how company can measure its efforts. It
contains all the important elements which help organisation in order to know their competitive
advantage. It comprises of several marketing strategies for several marketing teams across the
company. For the café pod coffee co. social media marketing plan is prepared with the purpose
of organising tactics and strategies in effective way in order to keep track and measuring success.
The social media marketing refers to use of social media and social networks for marketing the
company products and services (Gesualdi, M., 2019). It offers the company a new way to engage
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