Social Marketing Plan to Reduce Cyber Bullying

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Table of Contents
Introduction...........................................................................................................................................1
Literature Review: Social Issue on cyber bullying..................................................................................1
Social Marketing Plan............................................................................................................................2
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5

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Introduction
Cyber bullying has grown through social media in recent years and has ubiquitous
effect on youth’s behaviour. Bullying makes the life of youth’s difficult as it can happen
online at some social networking sites or in schools. In this report the main focus is laid on
how to deal with cyber bulling. Cyber bullying is increasing day by day as they focus on
attacking or harassing individual business. Various plans have been deployed to reduce the
cyber bulling that could be done by launching anti-bullying policies at school level or by
creating interviews to create awareness regarding the issue of bullying. Apart from that this
report tells the importance why parents should be involved in plans to overcome from
bullying; this is done by creating parent focus group.
Literature Review: Social Issue on cyber bullying
According to (Gregory-Smith, et. al, 2017), one of the growing social problems is
cyber bullying. Cyber bullying is growing because the use of social media is dramatically
increasing. Cyber bullying is when a person tries to read, lie, taunt or gossip behind the back.
Cyber bullying affects the person emotionally as well as psychologically. The issue of
bullying leads to anxiety, depression, stress or even suicide in some cases. Various laws are
being deployed to prevent cyber bully attacks, and various policies have been adapted to
address cyber bullying. It was stated that cyber bullying is one of the social issue that has
impacted everyone’s life in some or the other way by threatening the personal goals. It refers
to various activities that may harm an individual by certain online activities (Campbell and
Bauman, 2017). Cyber bullying aims social media sites by sending false images or messages.
Many people support bullying to gain popularity by attracting more people. The solution to
this issue is incorporating stakeholders. Cyber bullying can occur through social media sites
or via short messages (Sterner and Felmlee, 2017). It harms the online reputation of an
individual or group, offline bullying is easy to prevent as there are various prevention
programs that run directly. Various laws are available that provides remedies to protect
bullying that violets the digital liabilities of an individual.
In the opinion of (Salazar, et. al, 2017), cyber bullying is rapidly increasing day by
day. Some examples that relates to cyber bullying are, using the private pictures of an
individual to humiliate them by making the picture public. In the past decade, children's were
often bullied in schools or in some public places but now as the use of internet has increased