Social Marketing Planning

Running head: SOCIAL MARKETING PLANNING
Social Marketing Planning
Exercise
Student’s mane
Name of the university
Author’s note

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SOCIAL MARKETING PLANNING
Table of Contents
1. Issue.............................................................................................................................................2
2. How big is the issue.....................................................................................................................2
3. Target audience............................................................................................................................2
4. Social marketing objective..........................................................................................................3
5. Social marketing planning...........................................................................................................3
6. Limitations...................................................................................................................................4
7. Ethics...........................................................................................................................................6
8. Evaluation....................................................................................................................................6
9. Recommendations........................................................................................................................7
10. Summary....................................................................................................................................8
Reference List..................................................................................................................................9

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SOCIAL MARKETING PLANNING
1. Issue
Nowadays health risk for the people of Singapore has been increasing alarmingly because of a
number of reasons. In fact, the adults of the country were considered the most inactive among the
South Asian Nations. Daily exercises have a number of advantages for physical and mental
health. A number of researches exhibit the fact that the citizens of Singapore stood second
among the lists of the most five inactive nations. It is recommended that adults should spend at
least 150 minutes in moderate activity or 75 minutes in vigorous activity. However, it was found
that the people of Singapore could hardly achieve those targets of physical activities.
Approximately 34 per cent of men in the country failed to meet the target whereas 39 percent of
women of the country failed to do that. It was also found that about 40% of the people of
Singapore took physical exercise less than once a week.
2. How big is the issue
The issue was considered one of the series of issues because the lack of physical activities led the
people of Singapore towards a number of physical and mental illness. Level of Stress among the
people of Singapore was found to be considerably high. Employees were the worst sufferers of
this issue. 569 per cent of the workers of the country expressed the fact that stress was the issue
for which they had to suffer a lot (Subramaniam et al., 2016). So, it was really a big issue that
posed a serious threat to the mental and physical health of the people. Lack of physical may
impact the working efficiency of the Singaporean people in a negative way.
3. Target audience
Profile
The target audience of the campaign was the young population of the country. Among the young
population, students were targeted specifically. The adult population of the country was also
targeted in this campaign. In this segment, mostly employees and the workers were the target
population. The age group of the targeted young population was 10 to 18 years who studied in
schools. The age group of the adult population was between 18 to 55 years.
Motivation