Advantages and Disadvantages of Using Social Media in Business

Running head: BUSINESS RESEARCH
Advantages and disadvantages of using social media in business
Name of the student
Name of the university
Author Note:

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BUSINESS RESEARCH
Table of Contents
Project Objective.............................................................................................................................3
Project Scope...................................................................................................................................4
Literature Review............................................................................................................................4
Social Media....................................................................................................................................4
Importance of Social Media in business..........................................................................................4
Advantages of Social Media in Business.........................................................................................5
Disadvantages of Social Networking in Business.........................................................................10
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12
Appendix........................................................................................................................................14
Appendix 1.....................................................................................................................................14
Appendix 2.....................................................................................................................................15
Appendix 3.....................................................................................................................................15
Appendix 4.....................................................................................................................................16
Introduction

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BUSINESS RESEARCH
The following report is based on the determination of the different advantages as well as
disadvantages of social networking in business. The use of modern technologies within the
business has drastically changed the business world and has provided both the owners and the
clients of the business with ample opportunities (Cook 2017). The biggest difference that
technology has made since its advent in the contemporary business world is the communication.
The implementation of the social networking in business has totally changed the process of
communication in the business sector. The advent of the computer based technologies and the
invention of the different social media applications have helped the business organizations to
attain a corporate structure and transform themselves into a globalized platform. However social
networking has also got a number of disadvantages which can totally disturb the smooth
functioning of the organization.
Project Objective
The objective of the following project is to determine the different advantages and
disadvantages of implementing and using social networking in business organizations. The
following report has clearly defined the specific uses of social networking in business, its
implementation in business and the advantages that it creates for the business organizations
(Eriksson and Kovalainen 2015). The report has also determined the different disadvantages that
the management of the organization faces from the introduction of social networking in business
operations. On completion of this article the readers will be able to gain a proper idea of the use
of social networking in business and the pros and cons of the implementation of such social
networking within the business structure.

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BUSINESS RESEARCH
Project Scope
The topic that has been selected has great credentials as because it is way too complex in
nature as it requires a detailed observation and critical analysis to determine the different
information related to the following. The project has thus been constructed in consideration of a
number of different types of elements that has helped in increasing the scope of the research. The
future researchers who aim to conduct a study on the same subject can thus take the help of the
following research to get a detailed idea about the subject.
Literature Review
Social Media
Social Media is a group of online communication options that allows the users to
participate, receive different information, present quality feedback and share ideas among
themselves (Schaltegger and Wagner 2017). The implementation of the social networking tools
in business allows the business organizations to have proper savings, improve the customer
communication processes, better target customers and also create online reviews about the
business. The advent of the social media has helped in the rise and development of the business.
Social Media has a huge level of influence and power in the business sector. It has grown in
leaps and bounds since its implementation. The social media was developed with the idea of
merely a tool to stay updated with all the recent happenings in the business world.
Importance of Social Media in business
Social Media is growing at a huge speed as more and more people are getting involved
into it. The efficiency and speed that social media provides has been the main reasons behind the