Impact of Social Media Marketing on Nigeria Photography Industry

IMPACT OF SOCIAL
MEDIA MARKETING
Running Head: SOCIAL MEDIA ADVERTISING
0

SOCIAL MEDIA ADVERTISING 1
Table of Contents
Introduction................................................................................................................................2
Literature review........................................................................................................................2
Methodology..............................................................................................................................4
Analysis......................................................................................................................................6
Challenges..............................................................................................................................6
Opportunities..........................................................................................................................7
Conclusion and recommendation...............................................................................................7
References..................................................................................................................................9

SOCIAL MEDIA ADVERTISING 2
Introduction
This is necessary to have a collective infatuation with technology. Twitter, Flickr,
Tumblr, Pinterest, Facebook, and Instagram are known as the best part of social media. The
social media has generated a large number of a platform that creates a potential for
photographers to present their work to the world. Media has changed over time from
newspaper to radio, to Television, and the internet. Human beings have a strong connection
to memories. Many philosophers argue that photography has spread a connection to
experience a massive evolution over the centuries. The photography art in Nigeria dates back
to colonial times and has increased to become the behemoth by acceptance as a profitable
profession. This is generally accepted that a reputable number of professionals has grown
more than 58 % among the Nigerian elite population (Jonathan, 2012). It gives a glimpse
into the people lifestyle at a given time and immortalizes that moment. The social media has
boasted many important progress and seen as a creative industry. Social media has improved
photography to provide potential to customers by providing available information about the
amenities and products to make inquiries that lead to purchases. This also enhances the
chances of advocacy and loyalty from customers (Okechukwu, 2011). The following
discussion covers the impact of social media marketing on the Nigeria photography industry.
Literature review
According to (Gogoi, 2014) social media advertising has emerged as an important
new tool in previous years and regularly integrated by organizations plans of marketing
communication. In Nigeria, social marketing networks are fully mainstreamed into the
promotional channel actions that are useful for global marketing actions. The secret to
efficient social marketing is a focus. A limited number of sites serve the needs of the target
market of photography. Marketing is a structural function with a set of procedures for
delivering, communication, and creating values to customers for handling relationships in a
method that benefit directly. Social media marketing’s are sites or platform that build a social
relationship among people of different race and deliver opportunities to a photographer to
share real-life connections, backgrounds, actions, and interest. (Church, 2017) Argued that
the effect of social media advertising on the industry of photography in Nigeria has emerged
as an important new tool in previous years and regularly integrated towards marketing
communication plans. The social marketing network in the industry of photography has
become fully mainstreamed in promotional channels for marketing actions that are very
useful for global level marketing actions.