logo

Impact of Digital Technology on Business Activities

The impact of digital technology on business activity

14 Pages2445 Words449 Views
   

Added on  2020-07-22

About This Document

USE OF SOCIAL MEDIA ADVERTISING ON PROMOTIONAL ACTIVITY INTRODUCTION 4 Aim4 Objective4 Question 5 Rationale of research 5 LITERATURE REVIEW5 Impact of Digital Technology on Business activities. 6 Advantages and disadvantages of implementing digital technology in an organisation 7 RESEARCH METHODOLOGY REVIEW7 TIME SCALE 9 RESEARCH LIMITATION 10 REFERENCES 12 INTRODUCTION Digital technology has led to a dramatic change in business world. On the other hand, tools of digital technology are helpful for every activity of business and therefore can

Impact of Digital Technology on Business Activities

The impact of digital technology on business activity

   Added on 2020-07-22

ShareRelated Documents
USE OF SOCIAL MEDIAADVERTISING ONPROMOTIONALACTIVITY
Impact of Digital Technology on Business Activities_1
Impact of Digital Technology on Business Activities_2
Table of ContentsINTRODUCTION.....................................................................................................................................4Aim....................................................................................................................................................4Objective............................................................................................................................................4Question............................................................................................................................................5Rationale of research.........................................................................................................................5LITERATURE REVIEW..............................................................................................................................5Impact of Digital Technology on Business activities...........................................................................5Relationship between digital technology and business growth and development............................6Advantages and disadvantages of implementing digital technology in an organisation....................7RESEARCH METHODOLOGY...................................................................................................................7TIME SCALE............................................................................................................................................9RESEARCH LIMITATION........................................................................................................................10REFERENCES.........................................................................................................................................12
Impact of Digital Technology on Business Activities_3
INTRODUCTIONDigital technology has led to a dramatic change in business world. It is the changeswhich assisted enterprise in managing their business activities very smoothly. Like, themobile technology has made easy communication worldwide which was the most successfultool that helped in establishing international business connections over just call. Further, therewas evolution on emails, various applications which reduced the cost of communication etc.However, the revolutionary tool evolved with digital technology is an online service that hasjust doubled the sales of many enterprises (Drnevich and Croson, 2013). In accordance, it canbe said that it offers the tool which helps in developing wealth and options of growth. Digitaltechnology influence business activities as it provide firm different growth opportunities byimplementing innovation in existing goods and services. For instace, if in case the firmimplements the use of online marketing than it helps the enetrpise in connecting with globalbuyers which is best technique to create awareness in market about innovation and on theother hand it assit the organisation in boosting sales of company.The key functions of organisations which are impacted by digital technology areadministration where the companies can make use of cloud computing. It is the tool whichenables management easy mode of sharing and storing information. Further, forcommunication there is social media which helps the organisation in connection withworldwide consumers. Communication is the most essential part of business activities as ithelps in collaboration and building strong business relationships at global level. Digitaltechnology is a most effective tool as it aid in business storage and distribution, where thefirm can manage its stock by making list of things with the help of internet. It is considered aseffective because it aims at integrating business resources and requirements. Apparently, it isbeneficial for the business activities because it helps in making optimum utilisation ofresources and minimising waste (Bharadwaj, El Sawy and Venkatraman, 2013). On the otherhand, tools of digital technology are useful in production department, where product growthand innovation plays as crucial role in managing successful business operations. Thus, inaccordance, it can be said that tools of digital technology are helpful for every activity ofbusiness and therefore can assist in managing innovating boosting growth.Aim“To assess the use of social media advertising on promotional activity of Tesco”
Impact of Digital Technology on Business Activities_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
case study on Tesco Assignment
|24
|3704
|83

Impact of digital marketing on brand building : Nike and Adidas
|15
|4029
|93

Digital Technology and Its Implications in Retail Business Activities
|13
|3042
|128

Advantages and Disadvantages of Social Media Advertising
|11
|3103
|132

Importance of Digital Marketing and Social Media Marketing in Business
|13
|1180
|94

Advantages And Disadvantages Of Digital Technology
|11
|3121
|291