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Assignment Social Media Analytics

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Added on  2020-05-08

Assignment Social Media Analytics

   Added on 2020-05-08

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Social Media Analysis of Red Rooster 1SOCIAL MEDIA ANALYSIS OF RED ROOSTERNameCourseProfessor’s NameUniversityCity (State)Date
Assignment Social Media Analytics_1
Social Media Analysis of Red Rooster 2ContentsAbstract.......................................................................................................................................................3Social Media Analysis of Red Rooster........................................................................................................4Marketing....................................................................................................................................................4Handling Customer Complaints..................................................................................................................6Recruitment.................................................................................................................................................6Identifying Store Location...........................................................................................................................7Promoting Products.....................................................................................................................................8Franchising Information..............................................................................................................................9Promote Corporate Social Responsibility..................................................................................................10Rewarding Loyalty....................................................................................................................................11An Analysis of How the Channels are Used..............................................................................................12Additional Social Media Channels to Enhance Performance.....................................................................13Recommendations.....................................................................................................................................13Conclusion.................................................................................................................................................15References.................................................................................................................................................17
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Social Media Analysis of Red Rooster 3Table of figuresFigure 1: Thank you....................................................................................................................................6Figure 2: Feedback......................................................................................................................................8Figure 3: Recruitment..................................................................................................................................9Figure 4: Identifying Location...................................................................................................................10Figure 5: Product Promotion.....................................................................................................................11Figure 6: Franchising Information.............................................................................................................12Figure 7: Corporate social responsibility...................................................................................................13Figure 8: Rewarding loyalty......................................................................................................................14
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Social Media Analysis of Red Rooster 4AbstractThis report is an analysis of the social media presence of Red Rooster, an Australian fast food restaurant and how they have used these platforms to carry out marketing, recruitment, and sales activities. The different social media platforms used in this analysis include; Facebook, Instagram, twitter, and LinkedIn. The effectiveness of the company’s website is also analyzed. Finally, the report contains recommendations on more channels that can be used and how better to use the existing channels to ensure maximum productivity.
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Social Media Analysis of Red Rooster 5Social Media Analysis of Red RoosterRed Rooster is an Australian fast food restaurant owned and operated by the parent company Craveable Brands since 1972. It’s headquartered in Balcatta, Western Australia and boasts of over 360 stores across the country. The first Red Rooster store was opened by the Kailis family in Kelscott, who later sold it to Myer Emporium in 1981. Eventually, Red Rooster changed its company owned stores to franchises. Since 2011, Red Rooster has been promoting its products as a healthier option since their chicken is oven-roasted, where the taste is roasted in and the fat is roasted out. This is paramount given that most Australians, according to research, considered whether a restaurant offered healthy choices (Holryod 2014). There has been a massive transformation and refurbishing of new stores (Chang 2017). In addition, Red Rooster launched its home delivery services in 2014 and currently delivers from over 220 of its restaurants. Despite increased competition in the franchise industry, the traditional mainstay – fast food – is still one of Australia’s most popular fast food joints. The restaurants offer various options for its diners; take-away, dine-ins, drive-through and the newly introduced delivery services. The company’s CEO calls the delivery services a “silver bullet” given its massive contribution to the company’s revenue turnover of close to $500 million in 2017 (Chang 2017). Social media has been a big part of Red Roosters growth. In addition to their website, Red Rooster also possesses accounts on Facebook, twitter, Instagram as well as LinkedIn. These social media accounts are used for various purposes such as marketing, dealing with customer complaints, recruiting, helping locate closest store among others.MarketingWith more than 285,000 likes and a following of close to 280,000 on its Facebook page, Red Rooster is able to introduce new menu items and services in a bid to create awareness to its huge
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Social Media Analysis of Red Rooster 6following, using posts, photos as well as video clips. For instance, the Cheap Chips campaign has seen more customers visit the stores before 4pm, normally considered off peak hours, since the offer is only valid until 4pm. Figure 1: Thank youThe twitter handle however, does not seem to be as active as the Facebook account, with a following of about 4000 followers and little information on new products or promotions even though it has been active since 2012. On the contrary, the LinkedIn account provides clear information on products and services available to both customers and interested franchisees. The instagram account, though with a relatively low following of slightly more than4000 also regularly promotes new products through photos as well as video clips. In addition, the account provides a platform for sharing videos and photos by and with the customers, often showing customers enjoying their meals in various restaurants across the country. The company website isalso rich with information and provides the option to ask for delivery services. Using notable people on social media adverts seems to create a sort of fanaticism by some consumers
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