Response of Public to Smartphone Projector Feature

Social Web Harvesting

Table of Contents
ABSTRACT....................................................................................................................................1
INTRODUCTION...........................................................................................................................1
RATIONALE..................................................................................................................................1
Research Tools and Methods...........................................................................................................4
Results and Visualization................................................................................................................6
Analysis...........................................................................................................................................8
Limitations and Implications...........................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

ABSTRACT
The research conducted is about the response of public about the new smartphone feature which
is projector in a phone and also analyzes their choice about what extra they prefer in this new
idea. The researcher aimed at understanding the basic demand for any replacement in gadget
which can solve the current problem of stress on eyes and body due to continue watching videos,
chatting and reading on smartphones. Further the researcher’s objective was to understand the
different alternatives available to meet the available demand and solve this problem. The
researcher in this project also aimed to investigate external techniques available which can
improve the quality of projector in smartphones and also take care of battery backup. Descriptive
and statistical research methods have been adopted through observing the variables collected
from different sources. It was found that maximum people wants replacement which can solve
their existing problem which is stress on their eyes and body due to long use of smartphones. The
original value of research is $1000, as it will provide the information about what people actually
wants regarding price margin, extra features and customer segment information; it can support
company in targeting the customer. All the names used to demonstrate observer are hypothetical,
matching of these name with any real characters can only be coincidence. To keep the privacy of
participants, name of these observer have been kept confidential.
INTRODUCTION
HTC projectors are increasingly being embedded in consumer electronic devices, such as mobile
phones and digital cameras. HTC projector sales are predicted to increase from half a million
units (worth $117 million) in 2011 to 142 million units (worth $13.9 billion) in 2019, with sales
of embedded units expected to be double that of stand-alone units. As sales increase, the prices
are expected to drop to as low as $20 by 2019, and projectors are likely to become standard cell
phone components. Projector phones may become as common as camera phones.
RATIONALE
Business Aim:
Over the past few years, changes in technology and innovation have been drastic.
Technology helps and assists business in almost every industry. It can be argued that the last few
years have witnessed one of the biggest waves in innovation and technological advancements.
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With the increasing use of technology in our day-to-day lives, the usage of screen has also
increased significantly which is causing a lot of strain on human eyes. Aspect of work which is
related with using technology is increasing for everyone which makes it almost impossible to
decrease or reduce the amount of time which a person spends in front of any screen or display
emitting digital radiations. Every part of job these days is somehow related to technology such as
business meeting are being conducted on laptops and video-calls, e-mails, desk jobs etcetera all
involves the interaction between human eye and a digital screen. The use of screens in not only
limited to these avenues. Reading books, watching TV shows, social media addiction, online
surfing etcetera are among the key activities which keeps people engaged for long durations with
their phones. It results into harmful effects such as stress, sleeping disorder, fatigue, anxiety,
impaired concentration and many more harmful effects on health and sensory organs. The project
is conducted with the major purpose and motive of finding an alternative which can help people
in decreasing or reducing the screen time or in some way reduces the impact or strain which is
being caused to human eye as a result of prolonged interaction with screens (Beardsley and
et.al., 2005). The project has an objective of developing a solution which assists balanced use of
gadgets and no stress or strain on eyes and brains. Use of projectors in schools and offices is
increasing with a rapid pace and this has influenced the idea on which the project is based which
involves development of mobile based projectors which can be used by the people to simply plug
their mobile phones and watch and stream on big screens with the help of mobile projectors. It
will not only help the people to reduce strain on eye in the short-term but developing a habit of
using and streaming videos and other things only through mobile projectors will also help the
people in decreasing normal fatigue usage of their mobile screens.
Scope for strategic decision-making:
There exists a vast scope of strategic decision-making in the idea which has been
proposed in the project. The project proposes a idea which has huge potential for market growth
and capturing a market share initially. There are no such products which are available currently
in the market and even if there are, the effectiveness in distribution and marketing strategy of
these products is limited which has also restricted the market opportunity for any such existing
products. Tactical and strategic decision-making with respect to the marketing campaign,
penetration of the market, launch of the product, design of the product, influencing the decision
of people to buy the product etcetera will help in taking leverage of the potential which exists in
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