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Social Media In Business Communication (pdf)

   

Added on  2021-06-17

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SOCIAL MEDIA AND BUSINESS COMMUNICATION1SOCIAL MEDIA AND BUSINESS COMMUNICATION ByInstitutionCourseDate
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SOCIAL MEDIA AND BUSINESS COMMUNICATION2Introduction The increasing adoption of social media in organizational communication has come with multiple benefits for internal and external communications. The reliance on social media sites to communicate with both employees and customers has been on the rise in the recent past. The most commonly used social media sites are Facebook, Twitter, Instagram, LinkedIn, YouTube and Google+. Organizations use these sites to achieve various communication objectives. In business social media refer to a cellular phone or Internet-based tools and applications that allow sharing of information among people. Thesis statement: Social media influences external and internal business communications positively.Round the clock presence. One of the most goals for businesses is to be at the service of their customers at all times. This is particularly important in ensuring that customers are not limited to the times that they can place their orders, seek clarifications and generally keep in touch with their favorite organizations irrespective of their current locations (Qualman, 2010). Although this was not possible with the traditional model of businesses, the emergence of social media has revolutionized how businesses communicate with their customers and employees by giving them a day and night online presence. Commonly used social media sites such as Facebook and Twitter have made it possible for an organization to have around the clock engagement with their important stakeholders (Aral, Dellarocas, and Godes, 2013). While previously both employees and customers were required physically avail themselves at their organization offices or ring organization’s offices during working hours, with the emergence of social media communication with business entities has become possible even during the non-working hours. Customers and employees can send messages and receive instant replies through Facebook and Twitter. The use of emails is also quite common. Social media sites have providedcustomers with the much desired time flexibility by eliminating the need for them to make travel arrangements or make arrangements within specific hours in order to have their needs addressed.Social media sites have also eased the marketing option for businesses by allowing the organization to relay important messages to specific target audiences (Laroche, Habibi and Richard, 2013). Social media has also improved business communication by giving organizations more visibility and facilitating direct interactions and engagements with customers.
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