Impact on Brand Building of Adidas Sportswear PDF

Social Media and Its Impact on Brand Building of Adidas Sportswear
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Executive Summary
The research paper argues with the impact and importance of social media on brand building of
Adidas sportswear which is one of the leading brands of sportswear in Singapore/ push out
/overtake/outperform every other competitor in Singapore. The aim of the research is to find out
the importance of social media in branding. The research has been carried out with the help of
secondary data sources which have been gathered through various academic books, journals and
authentic websites. The information for positive as well as negative impact and importance of
social media in building brand awareness and identity has been gathered from literary sources.
The research details have been collected and analysed with the help of qualitative method. The
analysis has been carried out through various charts, graphs and figures in order to provide a
detailed description.
Thesis : at the moment, this reads like a marketing pitch, not a scholarly thesis.
What is your primary argument? What is the debatable claim?
uote sandwiches...to introduce and explain context of each quote
Remember that the topic and the thesis are two different things. Your topic is the
importance of social media in branding. Your thesis is whatever you see that importance
(or impact) being. You can debate the thesis; you can't debate the topic. For example,
to debate your topic, it'd be something like, "I disagree; you're not researching the
importance o social media in branding." But that's absurd. What I can say is, "No, it's
not such-and-such that is important in social media branding; it's this other thing." That's
debatable.
And also, as you're discerning your thesis, you may find that "importance" or "impact" is
too general. What's the specific effect you want to argue for? What does social media
do for Adidas branding specifically? Why is it that it's important? In what way?
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According to Moro (3341-3351),can we have the quote to support any claim?brand building
deals with generations of awareness, establishment and promotion of a brand with the help of
certain strategies and tactics. It helps to develop the brand equity through advertisements,
campaigns and promotions. Branding is considered to be the visual voice of an organization. As
a result, it is regarded as the most crucial aspect of the organization. The brand in focus in this
research is Adidas sportswear of Singapore. The base of the company is rooted in Germany
however; it is measured as a truly global company. Adidas manufactures approximately 900
million sportswear each year.The brand deals with the manufacture and design of sportswear,
clothes and accessories. It is the largest manufacturer of sports accessories in Singapore and
holds the position of second largest sports brand in the world.
This paper will focus on the importance of social media in brand building of Adidas and its
impact on taking over their competitors in Singapore.The research has been carried out to
analyse the positive as well negative impact of the increasing trends of social media and the way
it affects the branding of Adidas.
It has been reported that Adidas has been facing strict competition from its rivals and there has
been a decrease in the brand value after the entry of potential brands in the market (Godey et al.,
pp. 35). Adidas had never relied on social media for marketing due to which the brand has been
facing issues in promotions. Social media is the go to option for potential brands in promoting its
marketing strategies and building brand value. Digital marketing has been a rage over the past
few years. It not only helps in creating the brand value but will also be beneficial for overcoming
the present marketing issues.
Thesis Statement
The thesis aims to discover the use as well as impact of social media on customer behaviour with
certain focus on their interaction. The thesis statement argues to reflect on the impacts that have
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