Social Media and Marketing - Question and Answer

Running Head: SOCIAL MEDIA AND MARKETING
Social Media and Marketing
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SOCIAL MEDIA AND MARKETING1
Question 1:
Answer
In the contemporary globalized situation, the importance of the information and
technology in the field of marketing is emerging in an accelerated way. With a considerable
portion of the target customer is residing in the social media platform has made the ground a
potential one for enhancing the communication through different media platforms available
online.
Therefore, social media marketing can be considered as the actions adopted by
different organizations in order to reach their target audience and the customer group with
their product and their services. As such, the organization also creates and open ground that
enables the communication of the individuals over social media platform is facilitated.
Keeping in concern the current trend of the millennial it is precedent to belief that the social
media platform would enable the functioning of organization in a beneficial way. The
dynamic nature of the social media urges the organization to reform their strategies in order
to suit the dynamic situation of the market (Ashley and Tuten, 2015)
Importance of the social media marketing
1. Boosts the brand awareness among the customers
With the number of social media users having reached a number of approximately to 3.2
billion, the presence of huge population of people over the social media is self-explanatory of
the fact why social media marketing is of crucial importance.
One of the important contribution of the social media marketing strategies is to enhance the
brand awareness. This is achieved by the organizations through their enhanced
communication and interaction.

SOCIAL MEDIA AND MARKETING2
This can be achieved by enhancing the direct engagement of the customers with the contents
published by the organization. Options of liking the content and sharing the same has allowed
the organization to spread the awareness of their product indirectly through their customers
and enhance their awareness with the brand.
2. Enhance the lead generation
The sharing of the product along with their promotion has been achieved through the
increased engagement enhanced between the customers and the organization. The
advertisement or the engagement has also been facilitated as the communication has been
narrowed down to the group who are willing to communicate. This can achieved in a various
ways. The organization can create various contests in order to enhance the participation of the
target customers. This can be joined by the organization sharing the link of the company
website in the bio section of the social media pages allowing the customers to visit them.
3. Enhance the relationship between the organization and the customers
The engagement and the connect that is developed between the customer and the
organization, the organization has been able to develop a sustainable relationship between the
organization and their target customers. This can be enhanced by the communication with
their customers in their posts and by replying to the queries of the customers through the
posts and the comment section.
The response of the customers through the posts can also act as a potential channel for
enhancing the relationship between the customers and the brand (Paquette).
4. Analyzing the Competitors