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Social Media and Marketing PDF

   

Added on  2021-05-30

5 Pages1258 Words42 Views
Running head: SOCIAL MEDIA AND MARKETINGSocial media and marketingName of studentName of UniversityAuthor note

SOCIAL MEDIA AND MARKETINGBehavioral analysis The behavioral changes are influenced by making H GAME to promote healthy lifestyleand improving their performances through consumption of good quality foods at the campus ofCUD. One of the major barriers found was the lack of healthy food options available at the CUDcampus, small gym facilities and many students were not even aware of the gym within thecampus (cud.ac.ae, 2018). The students were lazy at times too, which prevented them to managegood and healthy lifestyle and behaviors, furthermore deteriorating their performances at thecampus. The social media marketing plan was implemented by H GAME to manage theinterventions by following the six stages including the startup, identifying the scopes,development of approaches, implementing, evaluating and managing follow up (Scott, 2015). The key influencers could be the introduction of a bigger gym facility where all the bestquality features would be available and this should influence the behaviors of the students toengage with the gym activities. The benefits and rewards obtained are good health condition,ability to work harder and perform well without much stress and improvement of energy in bodyto perform to their potential. The competing behaviors were physical activities managed at thegym, ability to access physical sessions and gaining a healthier lifestyle by overcoming the socialissues resulting from lack of knowledge, motivation and information availability (Hays, Page &Buhalis, 2013). The social media marketing plan includes understanding the targeted audiences at first,understand their behaviors and setting goals and objectives at first. It is done for engaging withthe stakeholders and develops scopes for building a team consisting of skilled employees andfinally deliver an intervention. It should be possible by implementing a marketing mix strategyand then analyze the behavioral goals for each of the targeted audience. According to thebehavioral analysis, the targeted audiences were the students of CUD, among which, a largepercentage of people did not play the sports and even were less interested in the sports activitiesand physical activities managed at the gym (Tiago & Veríssimo, 2014). Most of them foundbalancing the athletic and academic roles difficult, which continued to remain a challenge forthem to visit the gym on a consistent manner.

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