Impact of Facebook on Employee Selection and Marketing

SOCIAL MEDIA APPLICATIONS
1 Based on the Piotrowski’s article how has Facebook impacted employee selection? How
has it impacted marketing of products and services?
In keeping with the viewpoints of Kaplan and Haenlein (2010), the perception of socialized
forms of media refers to a critical and striking concern for significant senior business
administrators at present. Commercial decision-makers, along with professionals, attempt to
classify the methods in which companies can make cost-effective agreement of presentations
from the standpoint of social means of broadcasting of products and effective services. All at
once, the stigma of incongruous operative usage of sites corresponding to Facebook has largely
declined, since companies seek resourceful opportunities to nurture brand identity and upsurge
sales (Tye, 2010). Some impracticable firms, as such, IBM, have engaged a preemptive position
on leveraging commanding social media apparatuses and accessible groups for competitive
benefit. Other businesses endorse in-house company strategy with approachable techniques of
social media and training advantages to enhance market share (Meister & Willyerd, 2010).
Currently, there remain two zones that have harvested foremost consideration for business
executives with orientation to the application of social media. First, the usage of sites
corresponding to Facebook has turned out to remain tremendously widespread, founded on the
influence of Generation Y nowadays. The development of workforce, regarding employees’
selection, enrollment besides HR tasks like holding decisions regardless of legitimate concerns
have impacted the utilities of Facebook (Elzweig & Peeples, 2009). Subsequently, the custom of
socialized media situations in publicity and marketing operations has occupied an exponential
growth in merely the recent years.
2 What are the potential benefits of implementing the use of social technology/media in the
workplace?
Social interacting websites have turned out to be an omnipresent characteristic of contemporary
life predominantly from the time when the spectacular upswing of Facebook began (Wittkower,
2010). Social networking’s key effect refers to the provision of an accessible medium to uphold
and nurture social resources with others and remaining attached, at this juncture and currently,
with the “world”. As a result, websites such as Facebook expedite social manifestation, inspire
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communal response, and improve personal inter-relationship within the workplace. Formative
investigation on the precise social media sites dedicated principally on demonstration of identity
and confidentiality concerns. It is professed that during the previous ages, business
management’s predominantly small on top of medium level industrial ventures are facing
innumerable complications in escalating their all-inclusive expansion of specialized set-up in
miscellaneous environmental zones (McCurdy, 2012). Automatically, the target market of those
cultures remained indistinguishable. Business proprietors did not procure sufficient prospect as
well as situations in supplementing their target areas of the publicizing zone for construing a
borderline across the comprehensive procedures of communication. In an attempt to generate a
renovation within the international trade practice, the administrators of countless institutions
have positive resolutions to emphasize on the communal networking sites for expanding their
extensive certified planning. Sequentially, with the development of social interrelating sites,
the business proprietors have controlled substantial unconventionalities to publicize their
brands over different categories of facilities apart from accepting the regional marketplace
(Cheung, Chiu, & Lee, 2011).
3 What are the potential risks involved with implementation of social technology/media in
the workplace?
Social interactive system has conveyed specific disadvantages in global commercial presentation
as well. This analysis has predominantly focused to craft an unequivocal and intense category of
critical exploration with regard to the effect of social communication on the enhancement of
general commercial development. Founded on the present content examination of the research
studies, several issues appear to be principally overlooked by communal media investigators, for
instance, privacy, safety, self-disclosure, sexual category and legitimate concerns in the
workplace (McCurdy, 2012). This is somewhat astonishing, postulating the general media
responsiveness recognized to these concerns over the earlier two years. Furthermore, there
remains a deficiency of preparations with importance on cross-cultural matters, which may not
insinuate to reproduce the atrociousness of devotion assumed to societal media in the universal
domain. Conceivably, this remains an object of the exertion and cost of leading investigation
(Persson, 2013). The challenges lie in the directness of critical statistics and actualities of
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