Social Media Assignment (Doc)
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Added on 2020-10-05
Social Media Assignment (Doc)
Added on 2020-10-05
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RESEARCH PROPOSAL
Table of ContentsCHAPTER: 1 INTRODUCTION....................................................................................................41.1 Research Overview...............................................................................................................41.2 Background of Research.......................................................................................................41.3 Rationale of Research...........................................................................................................41.4 Research Aim:.......................................................................................................................51.5 Research Objectives:.............................................................................................................51.6 Research Questions...............................................................................................................51.7 Time scale.............................................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................72.1Concept of Social Media........................................................................................................72.2 Advantage of Social Media tools for enhancing business growth of Sainsbury's................72.3 Major challenges of implementing Social media for Sainsbury's........................................7CHAPTER 3: RESAERCH METHODOLOGY.............................................................................83.1 Types of investigation...........................................................................................................83.2 Research design.....................................................................................................................83.3 Research philosophy.............................................................................................................83.4 Data sampling........................................................................................................................83.5 Data collection......................................................................................................................83.6 Ethical consideration.............................................................................................................8REFERENCES................................................................................................................................9Research Proposal Form................................................................................................................10Research Ethics approval form......................................................................................................16.......................................................................................................................................................18
TITLE: “To determine the importance of Social media tools for growth and development offirms. A Case Study on Sainsbury's.”CHAPTER: 1 INTRODUCTION1.1 Research OverviewIn general terms digital technology is often used for the digital resources through whichcertain activities can be performed easily. Basically, it is being used in order to communicatewith one another in an effective manner without any complications. Digital technology mainlyincludes software applications, programming tools, digital media tools etc. Company which istaken in this assignment is Sainsbury's which comes under second largest chain of supermarketsin United Kingdom. Company is having a market share of around 16.9 percent. Present report isa proposal that will include the importance of Digital media tools for growth and development offirms. This will help researcher in analysing whether these tools are providing positive ornegative outcomes (Terjesen, Hessels and Li, 2016). Therefore, it will aid researcher in havingproper understanding regarding digital technology and how it will help firm in providingeffective services and facilities in a stipulated time frame. 1.2 Background of ResearchDigital media, according to the current market scenario is playing a crucial role. Earlier itwas only used for connecting with one another living in different parts of the world. But with theincrease in its popularity most of the companies are also using this platform in order to increasetheir customer bases, sales and profitability as well. Therefore, for analysing the growth anddevelopment of the firm through social media can be gained from this. Thus, this research willassist investigator in identifying what all factors are responsible and puts some kind of impact onbusiness operations. Because considering this company will be able to deliver effective servicesand facilities to its customers. Apart from this, it will help in sustaining a better position atmarket area. 1.3 Rationale of ResearchDigital Technology has come up as a revolutionary change that has made most of thethings possible of an individual and company as well. Firm can now easily connect with itscustomers in order to tell them about the goods and services they wants to provide. This researchis conducted in order to evaluate the importance of digital media in terms of increasing growth4
and productivity of the firm. For instance: to know whether it is increasing its sales andprofitability or not (Burns, 2016). 1.4 Research Aim:“To identify importance of Social Media tools for growth and development of Firms. ACase Study on Sainsbury's .”1.5 Research Objectives:To determine the concept of Social Media.To evaluate the advantage of Social Media tools for enhancing business growth ofSainsbury's. To identify the major challenges of implementing Social media for Sainsbury's. 1.6 Research QuestionsWhat is the concept of Social Media.What are the advantage that can be gained from Social Media tools for enhancingbusiness growth of Sainsbury's. What are the major challenges of implementing Social media for Sainsbury's. 1.7 Time scale5
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