Analysis of Social Media Requirements and Engagement Strategies

This assignment solution addresses several key aspects of social media marketing. It begins by outlining considerations for determining social media requirements and emphasizes the importance of reviewing them. The solution then delves into researching and documenting the online habits of a target audience, referencing the Sensis Social Media Report 2017, and provides guidance on presenting this information to a project manager. Further, the assignment identifies triggers and interventions for engaging users, along with their potential responses, and explores methods for conducting market research on preferred and avoided social media behaviors. It also discusses measuring user attention span and retention using analytics tools, specifically Kissmetrics. Finally, the solution identifies client requirements for social media engagement, suggests appropriate platforms like Facebook, and outlines how to align content with organizational strategies, ensuring it's appropriate for the audience and platform. The assignment covers a comprehensive understanding of social media marketing strategies.