Usage of Social Media to Create Brand Awareness of Product Among Consumers: A Cookie Dough T.O

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

BUSINESS RESEARCH 2
Table of Contents
Research aim..............................................................................................................................2
Research philosophy..................................................................................................................2
Data collection method..............................................................................................................3
Data Analysis Method................................................................................................................5
Ethical Consideration.................................................................................................................5
References..................................................................................................................................7

BUSINESS RESEARCH 3
Research aim
The purpose of this coursework is to study the usage of social media to create brand
awareness of product among consumers: A cookie dough T.O (Canadian cookie shop). This
research proposal outlines the methodological steps that would make use of in researching
this topic.
Research philosophy
Research is the systematic way of gathering information in order to conduct an analysis or
looking to find a proper solution to a problem (Bam, 2014). The reason to conduct a research
is to gain knowledge about a particular field or a problem. People are often misunderstood
that the research method and research methodology are the same, but they are both different
concepts. The way in which research is conducted and fulfilled is known as a research
method, whereas the science and philosophy at the back of all research is known as research
methodology (Adams, Raeside, & Khan, 2014). A research philosophy is a belief regarding
the ways in which the data will be collected for the research, (Scotland, 2012) analyzed and
implemented (Dudovskiy, 2018). According to O'Gorman & MacIntosh, a method map offers
a clear and structured approach as it helps in selecting the appropriate research design for the
dissertation (O'Gorman & Machlntosh, 2015).
For a better progress of this dissertation, it is a must to first understand about Ontology.
Ontology Concerns about reality and how can we understand existence (Raddon, Feb 10).
Objective and subjective are two aspects of Ontology (Al-Saadi, 2014). Research philosophy
can be positivism or interpretivism in a dissertation. Interpretivism is used in this dissertation
as a research paradigm, which is outlined as the ways that position human personality on a
high level of importance and the contribution they tend to have in both cultural and social life
(Hudson, Anderson, Ozanne, & L., 1988). The main dissimilarity between natural and social
science according to Interpretivist research is that the former concentrates on explanation