Impact of Social Media in Business Promotions

Running head: INF 6024
INF 6024: Impact of Social Media in Business Promotions
Name of the Student
Name of the University
Author Note

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INF 6024
Table of Contents
1. Introduction......................................................................................................................2
2. Literature Review............................................................................................................2
2.1. Overview...................................................................................................................3
2.2. Impact of Social Media on Business Promotion.......................................................3
2.2.1. How is social media used in business promotion?............................................3
2.2.2. Positive Impact of using social media for business promotions........................5
2.2.3. Negative Impact of using social media for business promotions......................6
3. Methodology....................................................................................................................6
3.1. Sampling Strategy.....................................................................................................8
4. Ethical Stance..................................................................................................................9
5. SWOT Analysis.............................................................................................................10
5.1. Strength...................................................................................................................11
5.2. Weakness....................................................................................................................12
5.3. Opportunities..........................................................................................................13
5.4. Threats....................................................................................................................13
References..........................................................................................................................14

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INF 6024
1. Introduction
This research study is undertaken in order to analyze the impact of social media in
business promotion, mainly the small business and newly established business. With the
increasing users in social media different business organizations are adopting the strategy of
digital advertisements and marketing in order to promote their business globally. This research
report will perform a detailed analysis of the impact of social media on business by evaluating
the advantages and disadvantages of use of social media in business. Researches prove that the
different business managers across the world are making used of different social media platforms
such as Google+, Twitter, Facebook and LinkedIn in order to promote and advertise their
business. Even the leading business organizations maintain a website in order to provide the
clients and expected clients with the details of the organization and their business methods. In
this research project, the researcher will be proposing the methods of primary and secondary data
collection that will help in answering the research questions. The research will be collecting a
secondary data from the annual reports of the organizations that make use of social media for
their business promotion. Along with that, an interview will be observed with the business heads
who make use of social media in business promotion. The use of social media in business
promotions has considerably increased over the years since it is easier to target a particular group
of customers in social media. The basic process of business promotion in social media is to
create a web page and promote the business among the different social media platforms. The
research methodology, literature review and the SWOT analysis on the research design in
discussed in the following paragraphs.
2. Literature Review

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INF 6024
2.1. Overview
The research has been undertaken in order to identify the positive and negative impacts of
social media on business. The objective of the project is to identify the advantages and
disadvantages of the use of social media in business promotion in order to analyze its impact.
The primary research question identified for the project is as follows (Alvesson & Sandberg,
2013)-
 What are the positive and negative impacts of social media in business
promotions?
The answer to the research question can be achieved by analyzing the data that will be
collected in the context. In order to understand the positive and the negative impact of social
media in business, the use of social media in business is needed to be evaluated. The literature
review has been undertaken in order to review the previously published journals and literatures
in order to find the answer to the primary question.
2.2. Impact of Social Media on Business Promotion
2.2.1. How is social media used in business promotion?
Social media is extensively used in business firms as it is one of the cheapest and
effective marketing tools. The picture below represents the most commonly used social media
tools in business promotions.