Social Media as Business Tool: Impact and Management

This presentation explores the use of social media as a business tool, including its impact and management. It covers topics such as social media platforms for marketing, brand awareness, market research, and customer engagement. It also discusses the benefits, risks, and ethical implications of using social media for business productivity. Additionally, the presentation touches on new technologies and trends, market changes, and ethical implications with ecommerce.

Social Media as business
tool
Impact and Management

Social Media
 Social media platform are websites, applications that enable
connecting of people.
 Facebook, LinkedIn, Twitter, Instagram are most prominent.
 Of 4 billion internet users 3.2 billion have accounts on social media.

Social Media as Business tool
 Organisations have associated themselves with social media.
 They are using the platform as business tool.
 It is proving to be of great prominence.

Social media platforms for
Marketing
 Social media due have large audience.
 It is a good platform for marketing.
 It is cheap and target specific.
 Facebook, Twitter and LinkedIn are the most suitable.

Social Media for Brand Awareness
 Social media platform can be used for Brand awareness.
 It can be done by media sharing.
 Media sharing platforms are the most suited.
 Instagram, YouTube, Snapchat and Vimeo are the best.

Social Media for market research
 Social media tools can also be used for market research.
 The research could be done through discussions, surveys and others.
 Discussion forums are the most suited.
 Reddit, Quora, Digg and others are the best.

Social media for Customer
Engagement
 Social media can offer its services in customer engagement.
 Pinterest and Flipboard are the most prominent.

Benefits of using social media
 Enables connecting with the audience.
 Sharing of ideas and thoughts.
 Understanding the market needs.
 Enable the customer to know about the firm.

How social media increase
productivity
 Through connecting and sharing of ideas and thoughts with the
customers.
 Sharing of media earns customers trust and reliance.
 Through discussion, the organisations can learn about the needs of
the customers and make necessary changes accordingly.
 By enabling the users to search through the contents easily.

Risk that needs attention
 Risk of losing goodwill in case any inappropriate or controversial post
is made.
 Security and privacy threats.

Additional Technology
 Security and risk monitoring tools.
 To identify and block malicious and offender posts, comments and
followers.

Benefits of Cloud based solutions
 Cloud based business tool enables saving of cost and physical space
 The cost is saved in buying of equipment and maintenance.
 Cloud also offers expandability of tools and their capabilities.
 Immune to physical Damage.

Examples
 Google Analytics cloud based tool contributes in business reseach.
 TweetDeck is also cloud based tool and assists in managing Twitter.
 MeetEdgar, Hubspost, Socialflow and multiple other tools are
avaibale.

New technologies and Trends
 Citizen AI (Artificial Intelligence) changes advertisement according to
the viewer.
 Expended reality will offer real life experience
 Data Veracity, Frictionless business and other technologies.

Market changes impact on use
 Change in the customer or market will deem need for new ways.
 Market research will cite the need of change.
 Need for upgradation of productivity tool
 Disruptive technologies will be adopted.
 In the process will enhance productivity.

Ethical Implications with e-
commerce
 Unsecured financial transaction may lead to loss of material
resources hence, security measures should be adopted.
 Personal data can be manipulated to do unethical activities like
Facebook Cambridge Analytics. So, limited data should be shared.
 Unsolicited communication can be a threat to both the privacy and
security of the user.

Conclusion
 Social media and other tools can be great business
productivity tools.
 Adequate attention to security and use should be given.
 It will ensure productivity and sustainability.

Bibliography
 Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a
destination marketing tool: its use by national tourism
organisations. Current issues in Tourism, 16(3), 211-239.
 Houston, J. B., Hawthorne, J., Perreault, M. F., Park, E. H., Goldstein
Hode, M., Halliwell, M. R., ... & Griffith, S. A. (2015). Social media and
disasters: a functional framework for social media use in disaster
planning, response, and research. Disasters, 39(1), 1-22.
 Perrin, A. (2015). Social media usage. Pew research center, 52-68.
 Sharma, G., & Lijuan, W. (2014). Ethical perspectives on e-commerce:
an empirical investigation. Internet Research, 24(4), 414-435.

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