Social Media's Influence: A Communication Perspective Report

This report explores the evolving role of social media in modern communication. It begins by defining communication and highlighting the emergence of social media as a preferred medium for information exchange. The report discusses the advantages of social media, such as its global reach, cost-effectiveness, and diverse content sharing capabilities, while also acknowledging its limitations, including security concerns and the potential for addiction. The report aims to evaluate the impact of social media on communication, examining its various aspects and its increasing role as a popular communication form. It also delves into the relationship between social media and communication, analyzing how different platforms facilitate information transfer and interaction. The report further evaluates the sources used, ensuring their authentication and relevance to the topic. In conclusion, the report highlights the significance of social media in contemporary communication, emphasizing its efficiency and widespread use.

Social Media as a Form of
Communication

Table of Content
INTRODUCTION...........................................................................................................................1
Social media as form of communication ....................................................................................1
Aim .............................................................................................................................................2
Objective .....................................................................................................................................2
Rationale for choosing topic .......................................................................................................2
Relation Between Social Media and Communication.................................................................3
Source Evaluation........................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Communication is defined as the way of exchanging or imparting information or
knowledge to each other by appropriate means of communication medium (Serrat, 2017). With
the increasing advancements in information technology and communication channels social
media has been emerging as the most preferred and popular form of communication. Social
media is known as the applications of websites which allow its users to interact with each other
by means of social networking or virtual data exchange. With the increasing participation of
people on social media communication is taking an entirely new form which does not requires
the physical involvement of participants. The report will discuss the emerging role of social
media applications in communication process.
Social media as form of communication
The daily advancements in social media has lead to generation of new and creative
avenue for exchanging routine communication needs. People not only use social media as means
of social interaction but it also helps business organisations to out reach the vast range of
customers and business stakeholders to survive in this highly competitive and changing world.
Earlier the most effective form of communication used to be face to face communication so that
there was no misinterpretations (Fraustino and Liu, 2017). However with social media it has
become possible for the people to transmit any information within few seconds all over the
world. Individuals can access to each other without physical outreaching for face to face
conversation.
Social media is not limited to geographical boundaries or the type of information to be
shared. For instance conventional means of communication allows only limited type of data to be
exchange. Like in face to face interaction people can use only verbal data. However with social
media it is possible for people to use text, images, videos, visual as well as audio information.
Social media includes collection of different communication channels with variable content
sharing, input, collaboration and interaction.
In terms of cost, availability, scope and accessibility social media is considered to be one
of the most efficient and fastest communication form. However with these advantages social
media communication also suffers from several limitations (Liu, Fraustino and Jin, 2016). For
example the ease and flexibility of social media communication has made become so much
addicted that other forms of communication are gradually discarded and thus social interaction
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has limited to only virtual world. The actual essence of communication has lost to some extent
in this virtual form of communication. Social media communication has become highly popular
among people due to its flexibility and huge scope. With social media it is possible for the people
to communicate with unlimited number of users at the same time. Thus information can be
exchanged quickly with unlimited numbers of participants. Within few seconds social media
platforms can be used to communicate with desired number of participants.
Despite having huge popularity in communication process social media are still classified
as informal means of communication (Serrat, 2017). The key reasons which limit the extent of
social media utilisation is its security threat, lack of controllability and issues related to relevancy
and trustworthiness. Most of the people used to consider this form of communication is not
reliable and is limited only to the informal or casual communication.
Aim
To evaluate the role and impact of social media as form of communication.
Objective
 To understand the various aspects of communication.
 To evaluate the increasing role of social media as popular communication form
Rationale for choosing topic
In this rapidly changing era where globalisation is an integral element of various
processes it is not possible to survive without social media communication. Due to limited time
availability, globalised demand and increasing resources social media is considered as one of the
most effective, cost efficient and fast form of communication (Schivinski and Dabrowski, 2016).
It is one of the reason to choose this topic so that importance of social media can be understood
from communication perspective instead of evaluating it from entertainment or networking
purpose only.
Another reason for choosing this topic is that with improved understanding of
communication aspect of social media one can easily enhance their communication skills and
professional development. Most of the people still misinterpret social media as means of
entertainment only. However apart from entertainment it is widely used by the individuals to
exchange information and thus making it most commonly promoted communication (Klemm and
Skiba, 2018). Thus it is mandatory to explore the topic and its impact on information exchange
and communication purpose.
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Relation Between Social Media and Communication
There is deep relation between social media and communication in current scenario.
There are various technologies and tools are used by the people to full fill the purpose of the
communication. In different ways communication is important to meet various requirement of
people. There are different medium of communication are used by people to transfer information
and data from one place to another. There are various things are important in the communication
medium. All sources and medium of communication are not effective to have effective
communication process (Razmerita, Kirchner and Nielsen, 2016). After the invention of
electronics method of communication has been changed and internet has give new dimension to
the communication technologies. Social media is a part of this revolution in the communication
technology. Th due to the emerging trends in technology has changed the scenario of
communication process. These days social media is one of the best way of communication that is
used by the large number of people. Because the smart phones, computers and internet
accessibility is very easy and it makes Social media more efficient way of communication. This
way of communication is much faster and safer way of communication. There are various social
media platforms are there which are providing better options to perform communication without
any trouble. It allows individual person to keep in touch with other people and relative in remote
and rural areas.
The role of social media is huge in the process of communication. Some other process of
communication are not much efficient and flexible as social media communication. There are
various facilities are provided by the social media technology which are not available in other
form and methods of communication. There are some social media platforms are there which are
providing facility of texting services and voice chat and video chat. All the people need is a smat
phone which is easy to make available and internet connectivity. Social media make the process
of communication time efficient and cost effective (Floreddu and Cabiddu, 2016). There are
some benefits of social media communication that can force the users to use these platforms to
make communication with other people around globe. There are no limitation in social media
communication and it is completely free of cost. User only have to make an account on the
particular platform to communicate with other people.
Some of the main advantage of the Social media communication are- this is much faster
and reliable then other communication method. It provide the flexibility of time and place. This
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process is highly cost effective and there is no time limitation and charges applied on the
communication process. Almost population around the world is connected to the social media so
it is more effective then other sources of communication.
Source Evaluation
The information that is collected to develop data and information base various online and
offline sources are used. This is important to ensure the authentication of the sources that are
used in the report. To prepare these data base literature of various authorised authors has been
considered in the report. The source of information that are used in data collection process are
verified and authenticated by authorities. To make work more effective the references are also
provided in the end of report that can help to get more detailed information of the topic that is
considered in the study. There are some online articles and journals are also used in the research
work which are related to the topic (Lodhia and Stone, 2017). The online sources that are used in
study process are also cross checked with other offline sources to make work more effective
efficient to develop better knowledge. As per the evaluation that is performed for the report,
sources used in developing knowledge are directly connected to the topic that is chosen for
study. There is detailed information is provided in these information sources related to social
media communication. This detailed information and verified sources make report more relevant.
CONCLUSION
This report is concluding the importance of social media communication in the current
situation. There are different sources of communication are used in the research work where the
use of social media in communication process has been explained. Detailed information related
to the role of social media communication has been provided in the report. Various aims and
objectives has been formed in report to meet the requirement of this report. The relation between
communication and social media also has been mentioned in the report.
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REFERENCES
Books and Journals
Floreddu, P.B. and Cabiddu, F., 2016. Social media communication strategies. Journal of
Services Marketing. 30(5). pp.490-503.
Fraustino, J.D. and Liu, B.F., 2017. Toward more audience-oriented approaches to crisis
communication and social media research. Social media and crisis communication,
pp.82-129.
Klemm, R. and Skiba, D., Avaya Inc, 2018. On-call sharing of social media context and content.
U.S. Patent 10.135,983.
Liu, B.F., Fraustino, J.D. and Jin, Y., 2016. Social media use during disasters: How information
form and source influence intended behavioral responses. Communication
Research. 43(5). pp.626-646.
Lodhia, S. and Stone, G., 2017. Integrated reporting in an internet and social media
communication environment: conceptual insights. Australian Accounting Review. 27(1).
pp.17-33.
Razmerita, L., Kirchner, K. and Nielsen, P., 2016. What factors influence knowledge sharing in
organizations? A social dilemma perspective of social media communication. Journal of
knowledge Management. 20(6). pp.1225-1246.
Schivinski, B. and Dabrowski, D., 2016. The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications. 22(2). pp.189-214.
Serrat, O., 2017. Social media and the public sector. In Knowledge Solutions (pp. 925-935).
Springer, Singapore.
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