Effectiveness of Social Media for Cricket Clubs to Engage with Fans

Running head: SPORTS BUSINESS
Sports business
Name of student
Name of University
Author note

1SPORTS BUSINESS
Table of Contents
Introduction.................................................................................................................................................3
Research background...............................................................................................................................3
Research aim...........................................................................................................................................3
Research objectives.................................................................................................................................3
Research questions..................................................................................................................................4
Research significance..............................................................................................................................4
Literature review.........................................................................................................................................5
Branding with the use of social media.....................................................................................................5
Evaluation of sports persons communicating with the fans online..........................................................6
Research methodology................................................................................................................................8
Research philosophy and approach..........................................................................................................8
Research design.......................................................................................................................................8
Sample size and data collection...............................................................................................................9
Research scope........................................................................................................................................9
Limitations..............................................................................................................................................9
References.................................................................................................................................................11

2SPORTS BUSINESS
Title: An evaluation into the effectiveness of social media and whether it can be used by
selected cricket clubs/teams to improve engagement with their fan base
Introduction
Research background
The research proposal illustrates about the effectiveness of using social media as an
important tool by the cricket teams and clubs to engage with the customers and increase the fan
base. It is true to the fact that with the implementation of newer technologies and internet
facilities, the social media platforms have served as effective tools to raise awareness among the
people and make them watch the sports more frequently (Goh, Heng and Lin 2013). The social
media platform has developed good relationships with the customers as well as enhanced the
brand image and identity for increasing the fan base and makes the people connect with their
favorite cricket teams and the players.
Research aim
The aim of the research is to evaluate the effectiveness of social media usage for the
cricket clubs or teams to enhance the level of engagement with the fan base.
Research objectives
 To identify the impact of social media on the engagement with the fan base for the cricket
clubs or teams within the sports industry
 To evaluate the various approaches followed for improving the communication between
the cricket clubs or teams and the fans by using social media

3SPORTS BUSINESS
 To assess the relevant techniques that can enable the cricket teams and players to engage
with their fan base
 To recommend necessary measures for improving the engagement level with the fan base
through social media usage
Research questions
What is the impact of social media on the way cricket teams and clubs engage with their fan
base?
How could the various approaches improve the engagement level between the cricket stars and
the fans?
What are the most suitable methods used by the cricket clubs or teams to interact with their fans
through social media usage?
What are the various measures recommended for the cricket teams and clubs to improve the
social media interaction efficiency and increase the fan base?
Research significance
The research significance will shed light on the importance of this research, which is to
find out how the social media platforms can help the cricket clubs and teams to connect with
their fan base. This will help in remaining connected to make them aware of the brand products
and services offered alongside the management of cricket matches all over. The popular sports
brands like Adidas, Nike and Rebook have involved with the social media to increase their fan
base and at the same time, make the sports brands popular among the fan base (Stavros et al.
2014). This can not only make them connect with their favorite sports persons, but will also