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Role of Social Media in Crisis Management during Covid-19 in UK Hospitality Industry: A Case Study of Premier Inn

   

Added on  2023-06-12

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Research Project-role of social media as
a digital technology for ensuring crisis
management at the time of Covid-19
within UK hospitality industry
Role of Social Media in Crisis Management during Covid-19 in UK Hospitality Industry: A Case Study of Premier Inn_1

AIM AND OBJECTIVES
The aim of this project is to investigate the role of social media as a digital technology for
ensuring crisis management at the time of Covid-19 within in Premier Inn.
To identify the role of social media during pandemic
To assess the current practices of social media employed by hospitality industry to manage the
crisis.
To investigate the challenges faced by Premier Inn while using social media as a digital
technology to manage the crisis at the time of Covid-19.
To be able to recommend better strategies that helps to manage the crisis at the time of
pandemic
Role of Social Media in Crisis Management during Covid-19 in UK Hospitality Industry: A Case Study of Premier Inn_2

REARCH METHODLOGY
Particulars
Research tpe For the present study both methods i.e. qualitativemethods has been used in the study
Research approach There are two main methods of the research approach i.e. inductive and deductive that is used by the
scholar in their research.
Data collection and sampling There are two types of data collection methods such as primary and secondary has been adopted by the
scholar by conducting questionnaire (econdary source) and interview(primary source).
For questionnaire , 30 samples of the employees of top management has been taken for the study and for
interview 2 participants have been selected.
Data analysis For the present study only thematic data analysis has been adopted by the scholar.
Reliability and validity For the present research, the data has been collected from the reliable sources in order to improve the
creditability .Apart from this it has also helped the research as focused on the copyright protected sources.
Ethical consideration In order to fulfil the ethical consideration aspect of the research , consent form has been signed by the
selected participant for the survey.
Research limitation Research limitation for the research study is unavailability of the resources and time limitation.
Role of Social Media in Crisis Management during Covid-19 in UK Hospitality Industry: A Case Study of Premier Inn_3

DATA ANALAYSIS
Questionnaire
Theme 1:Awareness about the social media
as digital technology
Theme:2 Working experience of the
employs in Premier Inn
Role of Social Media in Crisis Management during Covid-19 in UK Hospitality Industry: A Case Study of Premier Inn_4

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