Role of Social Media and Emerging Technologies in Digital Business

Digital Business & New
Technologies

Table of Contents
Introduction .....................................................................................................................................3
Task 1 ..............................................................................................................................................3
Task 2 ..............................................................................................................................................5
Conclusion ......................................................................................................................................7
References .......................................................................................................................................7

Introduction
Social media is form of electronic communication which facilitates sharing of thoughts,
ideas and information through communities and virtual networks. People use social media to get
connected and in touch with family, friends and various communities (Hazzam and Wilkins,
2021). To track customer concerns and promote products these social applications to market are
also used by businesses. Digital strategy helps to improves the business performance by using
various innovative technologies so that business can able to achieve its goals efficiently and
effectively. In the present report, it will be explained that why social media is important and how
it is developed. Apart from this, various social media platforms and how it is used as a business
tool effectively. Further more to this, emerging theories on management and business and
various e-commerce business models.
Task 1
(a) Social media plays an important role in today's world as it helps to create brand
awareness, sales, leads and revenue by connecting with its audience virtually no matter their
location. Social media is an effective technology as it helps to boost ads, contents and able to
grow audience. It helps to educate one as there are many options available and audience can read
content of thought leaders in the space, from your favourite people curate content. It will
increase the visibility as good contents are shared, the more people will share the more people
will see it. It will build relationship and create opportunities by interacting them and following
people on social media.
(b) The social media has changed a lot from decades before 1900 to communicate with
each other telegraph was invented to delivered at long distance though the messages were short.
Later to this telephones were invented in 1890 and radio in 1891 and these technologies are still
in use these days although the modern version are in existence. The technologies has changes