Marketing Aspects of Using Social Media by Fashion Brands in Australia

Research study
(Marketing aspects of using social media by
fashion brands in Australia)

Executive summary
The major social media tools involve FaceBook, Twitter, Instagram and chat services
for offering the information about the brand and new products to the customers. In the current
scenario, people are also giving preference to the social media tools and services for gaining
the knowledge about specification and analysis of the brand and cost of the similar products
and services. The study will focus on the impact of social media marketing tools and services
on the sales and growth of the fashion industry in last few years.The youth is more inclined
towards the social media influences and thus prefers to find the brands activities over the
internet. It is been identified that more than 60% of the total population of Australia makes
use of Facebook for the research of fashion brands. The word of mouth or social media
promotions had made the fashion industry of Australia more exposed at the wider area of
customers and availed remarkable profits out of it.

Table of Contents
Table of Contents.......................................................................................................................3
1. Introduction............................................................................................................................1
Introduction............................................................................................................................1
1.1 Problem statement............................................................................................................1
1.2 Aim and objectives...........................................................................................................2
1.3 Research questions...........................................................................................................2
2. Literature review....................................................................................................................2
2.1 Introduction......................................................................................................................2
2.2 Role of online media marketing in Australia...................................................................2
2.3 Use of social media by Australian fashion brands...........................................................4
2.4 Impact of social media marketing in fashion brands of Australia...................................5
3. Research methodology...........................................................................................................6
3.1 Introduction......................................................................................................................6
3.2 Research philosophy........................................................................................................6
3.3 Research approach...........................................................................................................6
3.4 Research type...................................................................................................................7
3.5 Research design................................................................................................................7
3.6 Data collection.................................................................................................................7
3.7 Data analysis....................................................................................................................7
3.8 Ethical consideration........................................................................................................8
4. Data analysis and findings.....................................................................................................8
4.2 Findings..........................................................................................................................10
5. Conclusion and recommendation.........................................................................................11
5.1 Addressing aims and research questions........................................................................11
5.2 Research limitations.......................................................................................................11

5.3 Recommendations..........................................................................................................12
References................................................................................................................................13
List of figure