Contributions of Social Media Network in Improving Development of UK Hospitality Industry

LT6P19GN: Research Methods and Project
ASSESSMENT COVER SHEET
PROGRAMME TITLE: BA (Hons) Hospitality Management (Top Up)
MODULE TITLE: Research Methods and Projects
MODULE CODE:
INTAKE/SEMESTER:
ASSESSMENT TITLE: Research Project Proposal
MODULE LEADER/LECTURER
STUDENT ID: (London Met)
STUDENT ID: (NCL)
STUDENT NAME:
SUBMISSION DEADLINE: 019
I declare that all material in this project is my own work except where there is clear
acknowledgement or reference to the work of others and I have complied and agreed to the
College statement on Plagiarism and Academic Integrity on the College Student Handbook
provided at Induction.
Signed: Date:
Word Count:
Project Submission Guidance:
Students should provide a completed project cover sheet with all essential details. All projects should be
submitted in electronic format via college systems on or before the submission deadline. The e-
submission system will not allow late submissions. By submitting this project and cover sheet
electronically, in whatever form, you are deemed to have made the declaration set out above.
Research Topic/ Research Question:
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Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
To identify the contributions of social media network in improving development of UK hospitality
industry
1. INTRODUCTION.
Research Background: (Introduction to the research area with some background information).
Include the following:
Social networking is the use of internet-based social media platforms to stay connected with friends,
family, or peers. Marketers use social networking for increasing brand recognition and encouraging
brand loyalty. Social media can help connect people and businesses and can help promote brand
awareness. Many business organizations around the globe are taking use of social media network in
order to increase that brand recognition and increased brand loyalty on simultaneous basis (Denktaş-
Şakar and Sürücü, 2020). Present recent is conducted on Hilton Hotel and restaurant which is among
the leading hotels around the globe and offers wide range of services and facilities to customers
research. Along with this the contribution of social media network in improving the company in UK
hospitality sector is also discussed in this research.
Aims & Objectives
Aim: (What do you want to achieve and why do you want to achieve aim?)
Research aim
To identify the contributions of social media network in improving development of UK
hospitality industry: A study on Hilton Hotels & Resorts
Research objectives
1. To develop basic understanding about the social media network and hospitality management
2. To determine the relationship between social media network and hospitality management in
context with UK
3. To identify the contributions of social media network in improving development of Hilton
Hotels & Resorts
Research Questions: (The breakdown of the research topic for some specific questions- it is easier to
convert the objectives into questions- only required for if you are conducting a qualitative research
study.
 What is the concept of social media network and hospitality management?
 What is the relationship between social media network and hospitality management in context
with UK?
 What are the contributions of social media network in improving development of Hilton Hotels
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Research Proposal (HM Top-Up)- Autumn 2021

LT6P19GN: Research Methods and Project
& Resorts?
Research Hypotheses: These may be only required if you are conducting a quantitative research study
 H0 (Null hypothesis): What is the relationship between social media network and hospitality
management in context with UK?
H1 (Alternative hypothesis):
 What is the concept of social media network and hospitality management?
 What are the contributions of social media network in improving development of Hilton Hotels
& Resorts?
Research Rationale: (Justification of the proposed study and potential benefits). The following
questions will help you).
The selection of present research topic is rational as it significantly contributes in determining
the relationship between social media network and hospitality management study. With the help of this
business organizations in this sector can identify the ways in which they can implement social media
networking to improve their growth. Present research is also rational as it is associated to the topic
which aid in enhancing skills and knowledge of researcher and conducting future research in
appropriate manner.
Scope of Research Study:
The present research is having greater scope as it is done on hospitality industry which is one of
the large scale industries around the globe. With the help of this research organizations in UK
hospitality industry can identify and understand the concept of social media network and can be further
utilise them to generate higher growth industry. Besides this, the current report is having a wider scope
as ot presenting a better discussion and analysis about the concept of social media network and
hospitality management and relationship between social media network and hospitality management in
context with UK. Beside this, the geographical scope of the current project would be based and situated
within the London Branch of Hilton hotel and resort to support better implication and collection of the
data.
2. LITERATURE REVIEW:
The literature should have an introduction, main body that is organised in relevant themes; and a
conclusion
Concept of social media network and hospitality management
As per the view point of Liang, Yan and Jianxiang, 2020 Social media network is mainly defined as
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Research Proposal (HM Top-Up)- Autumn 2021