This essay examines the impact of social media on the spread of global culture, analyzing how platforms like Facebook, Twitter, and YouTube have facilitated the exchange of ideas, values, and practices across borders, leading to a more interconnected and homogenized world.
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Discuss the ways social media influenced the spread of a global culture
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Reason for choosing this topic: Main reason for choosing this topic is that there are different type of changes that has taken place in relation with technology. Companies are able to have close interaction with their customers. In this context, social media is effective enough to understand the issues that are faced by people in relation products and services. This topic is selected as it will be helpful enough to determine the influence of social media in spread of global culture.In order to cover the research topic, there are both research and reading conducted. Below given are the identified sources: 1. Pookulangara and Koesler, 2011- Information innovation has made an imaginative manner by which individuals impart and interface. Especially, long range interpersonal communication sites have turned into a prominent virtual gathering place for shoppers to join and offer data. Interpersonal organizations enable buyers to intentionally post individual data, transfer photos, send and get messages, join gatherings, and blog at their recreation. Customers presently have the way to impart their sentiments about items and organizations to different purchasers "like themselves" at a basic point in the business cycle 2. Okazaki and Taylor, 2013- The essential point of this article is to distinguish hypothetical establishments that can be utilized as a part of research via web-based networking media with regards to worldwide publicizing research. An extra target is to recognize future research headings for hypothesis working in this exploration region 3. Gensler and et.al., 2013- Article about internet based life's effect on brands is developing, yet does not have a methodical distinguishing proof of key difficulties identified with overseeing brands in this new condition. This paper audits existing examination and presents a system of internet based life's effect on mark administration. 4. Pieterse, 2015-
ThisarticlediscussesthatTodayglobalizationisinvariantandevenpermanent. Globalization affects to changing cultural patterns too. In addition, there is occurrence a mutual penetration of different trends in art and their exchange. 5. Juris, 2012 - Culture plays an important role in social movement study. Culture always move fore-part of social movement. It is the movement that tries to change the culture. There are generally four types of social movement which are reformative, revolutionary and alternative. Repression is the first reason for decline in social movements. 6. Rowman, Littlefield and Johnston, 2013- Today, globalisation is irreversible and even constant. It directly affects the dynamic pattern of culture. In order to interact one nation into global system defines globalization. It contributes to the expansion of culture ties in between migration of human and people. 7. Bertot, Jaeger and Grimes, 2010- This article states that numerous administrations have attempted to expand receptiveness and straightforwardness in their activities. Data and correspondence innovations (ICTs) are seen bynumerousasasavvyandadvantageousintendstoadvancereceptivenessand straightforwardness and to lessen defilement. E-government, specifically, has been utilized as a part of numerous conspicuous, thorough straightforwardness efforts in various countries. 8. Cha and et.al., 2010- Twitter has distinctive kinds of clients, however the best utility lies in finding the most compelling ones. The motivation behind this article is to gather and order the distinctive Twitter impact measures that exist so far in writing. These measures are extremely different. Some depend on basic measurements gave by the Twitter API, while others depend on complex numerical models. A few measures depend on the PageRank calculation, generally used to rank the sites on the Internet. 9. Van, 2013-
Web-based social networking has come to profoundly infiltrate our lives: Facebook, YouTube,Twitterandnumerousstagescharacterizeaconsiderablelotofoureveryday propensities for correspondence and innovative creation. The Culture of Connectivity thinks about the ascent of online life in the principal decade of the twenty-first century up until 2012, giving both a chronicled and a basic investigation of the rise of real stages with regards to a quickly changing environment of connective media. 10. Halpern, Valenzuela and Katz, 2017- This investigation progresses a hypothetical model fixated on aggregate and interior adequacy to clarify the different pathways through which political sharing on Facebook and Twitter may impact people to participate in political exercises. We test the model with information from a 2‐wave board study led with a grown-up populace in 2013 in Chile. We found that successive use of Facebook and Twitter for sharing political data is helpful for more elevated amounts of cooperation through various adequacy measures.
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REFERENCES Books and Journals Pookulangara, S. and Koesler, K., 2011. Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions. Journal of Retailing and Consumer Services, 18(4), pp.348-354. Okazaki, S. and Taylor, C.R., 2013. Social media and international advertising: theoretical challenges and future directions. International marketing review, 30(1), pp.56-71. Gensler, S., Völckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment. Journal of interactive marketing, 27(4), pp.242-256. - Pieterse, J.N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield and Johnston, H., 2013. Social movements and culture. Routledge. Juris, J.S., 2012. Reflections on# Occupy Everywhere: Social media, public space, and emerging logics of aggregation. American Ethnologist, 39(2), pp.259-279.Smith, J., 2008. Social movements for global democracy. JHU Press. Bertot, J.C., Jaeger, P.T. and Grimes, J.M., 2010. Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government information quarterly, 27(3), pp.264-271. Cha, M., Haddadi, H., Benevenuto, F. and Gummadi, P.K., 2010. Measuring user influence in twitter: The million follower fallacy. Icwsm, 10(10-17), p.30. Van Dijck, J., 2013. The culture of connectivity: A critical history of social media. Oxford University Press. Halpern, D., Valenzuela, S. and Katz, J.E., 2017. We face, I tweet: How different social media influence political participation through collective and internal efficacy.Journal of Computer-Mediated Communication, 22(6), pp.320-336.