Social Media Impact on Organizations, Business and Communication

This presentation discusses the impact of social media on organizations, business and communication. It covers the different types of social media, their benefits and disadvantages, and how social media can be implemented in business. It also highlights the challenges faced in social media implementation and the future of management technologies. References are provided for further reading.

SOCIAL MEDIA
IMPACT ON ORGANISATIONS, BUSINESS
AND COMMUNICATION

SOCIAL MEDIA TYPES
Social networking sites (Facebook, Twitter,
Myspace)
Blogs (Wordpress)
Video Sharing sites (Youtube)
Photo sharing sites (Flickr)
Crowdsorucing (Wikipedia)
User Reviews (Amazon, Yelp)

WHAT IS SOCIAL MEDIA?
Array of internet-based platforms
Promotes and enhances information sharing
Websites and applications are common forms
Micro-blogging
Forums
Social book-marking
Social creation
Social networking
Wikipedia

SOCIAL NEWS AND SOCIAL NETWORKS
Users allowed to post links
Reddit is a common example
The social news websites provide huge
amount of information
Users are allowed to connect and share with
people of similar interests
Facebook is the most popular example of
social media

BENEFITS OF SOCIAL MEDIA
Educational benefits felt by both students
and teachers
Connectivity from and to any part of the world
Promotion of several new items or events
Help can be obtained at any point of time

BUSINESS IMPLEMENTATION OF SOCIAL
MEDIA
Goal establishment
Signing up for social media
Finding social media managers
Posting updates
Finding followers and engaging with them
Staying with present times

ADVANTAGES OF SOCIAL MEDIA
USAGE IN BUSINESS
Word of mouth communication
Communication with customers
Market research
Cost control initiatives

DISADVANTAGES OF SOCIAL
MEDIA IN BUSINESS
A strategic shift
Reduced control over content
Negative publicity
Poor and improper execution

COMMUNICATION AND SOCIAL MEDIA
Helps reach out to a wide range of audience
Helps in being well informed
Helps in keeping up to date knowledge on all
sorts of happenings

OPENNESS IN ORGANISATIONS
Information sharing
Explanation
Updating
Conversing
Platforms
Decision making
Self management
Distribution of information

SOCIAL NETWORKING IN ORGANISATIONS
Increases employee excellence
Increases mobility of employees
Helps in revamping corporate directories and
intranet
Increase in the overall revenue collection
Organisational change in communication
Change in the organisation vision and their
perception

CHALLENGES FACED IN SOCIAL MEDIA
IMPLEMENTATION
Difficulties in security maintenance
Carefulness on the part of the employees
need to be implemented
Search engines are to be more and more
powerful
Resistive to change

FUTURE KNOWLEDGE OF MANAGEMENT
TECHNOLOGIES
New technologies have emerged in almost
every year
Most noteworthy technology is social media
Polices have developed by companies to
impact social media
The companies need to focus on the support
to be given to their employees and other
stakeholders
Proper use needs to be made of customer
intelligence and generation of social

References
Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D.,
Athalye, S., Malhotra, A., Almeida, A. and Lalwani, R., 2012. Social
media and business. Vikalpa, 37(4), pp.69-112.
Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special
issue—social media and business transformation: a framework for
research. Information Systems Research, 24(1), pp.3-13.
Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be
in social media: How brand loyalty is affected by social
media?. International Journal of Information Management, 33(1),
pp.76-82.
Kwok, L. and Yu, B., 2013. Spreading social media messages on
Facebook: An analysis of restaurant business-to-consumer
communications. Cornell Hospitality Quarterly, 54(1), pp.84-94.
Friedrichsen, M., 2013. Handbook of social media management: Value
chain and business models in changing media markets. Springer.

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