This dissertation aims to evaluate the impact of social media on online purchases within the retail industry of UK, with a focus on Tesco. The literature review covers the concept of social media and its significance in the UK retail industry, the impact of social media on online purchases introduced by Tesco, and the benefits faced by Tesco due to using social media in the context of online purchases. The research methodology includes data collection, sampling, research choice, and analysis. The Gantt chart and risk register are also included. Ethical considerations are discussed, and references are provided.