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Social Media in Marketing Operation on Tesco Assignment

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Added on  2021-02-21

Social Media in Marketing Operation on Tesco Assignment

   Added on 2021-02-21

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BUSINESS RESEARCHPROJECT
Social Media in Marketing Operation on Tesco Assignment_1
Table of Contents1. Personal Contribution..................................................................................................................1Role of social media in marketing operation in the organization................................................1Research Question.......................................................................................................................12. Literature review report ..............................................................................................................2Search process..............................................................................................................................2Summarizing of relevant articles.................................................................................................2Designing structure of literature review .....................................................................................2Writing of literature review.........................................................................................................2Literature review report...............................................................................................................23. ......................................................................................................................................................2Personal contribution to research methodology report................................................................2Experiences and learning.............................................................................................................34........................................................................................................................................................3Reflections on the research experience, insights gained, and any issues, struggles, challenges,synergies I experienced, individually and in the teamwork ........................................................35. ......................................................................................................................................................4Personal statements on research project .....................................................................................4
Social Media in Marketing Operation on Tesco Assignment_2
1. Personal ContributionRole of social media in marketing operation in the organization.From the above study I've learned that social media plays an important role in operationalactivities of Tesco by following -Along with effective business platform for organizational culture it has also developedaspects of business operations such as marketing and engaging customers.Social media market has promoted business activities in such a type that they can learneffectiveness of marketing campaign and develop their entire marketing plan based onfeedback.Helped develop healthy relationship with community member focused to use its productor commodity.Research QuestionThe above study reflected that to attain the desired objective of evaluating role of socialmedia in the organization for marketing operation by Primary data is evaluated from research methodology by implementing inductive anddeductive approach.Thereafter interpretivism and positivism will be followed to evaluate human thereafterpositivism study to justify natural phenomena along with properties and relations.Further primary data is collected through with original study and through questionnairewith open and closed interviews thereafter secondary data is reflected by several booksand journals.Simple random sampling has been considered into effect from large population and wetook a sample of 20 people giving equal opportunity to respondent.Thematic data is considered by primary data to present different graph helped in betterdeveloping of data.Consent of all respondent is taken into account and the assessed data is kept secret tomaintain ethical factor alive and maintain secrecy.Further after team submission of all the factor, data and statistics team consent the approval forselection of following table is approved to manage their efficiency.1
Social Media in Marketing Operation on Tesco Assignment_3

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